Internet Retailing

Items tagged with 'hitwise'

Travel terror - food for thought for retailers

Hitwise have released the statistics for key travel terms following the terror alerts which blighted the UK's travel arrangements in August. A key learning point is that those whose booking systems and businesses are online get the majority of the traffic. A blinding flash of the obvious, of course, but it's a timely reminder - with the Christmas peak approaching - that as more and more of our business is transacted online that we need to plan for peak surges far in excess of historical precedent.

Hitwise's UK "Data centre"

Hitwise have a new service offering limited, headline usage data on the UK, along with a free monthly report. It's no substitute for the full service, it may get you hooked, but it's certainly worth a place in your bookmarks.

Data first - attracting the 18-34 year olds

In a blog article Heather Hopkins of Hitwise analyses the actual browsing behaviour of this age group to suggest how publishers should bait their trap in the battle of the free newspapers. Retailers will find the ring of truth in her findings.

Offline ad spend's impact on online searching

Hitwise has researched the correlation between offline spend on brand or promotional advertising and the level of searches for the brand online. There is a correlation and it's great that they've covered the bases to support this intuitive conclusion. The unanswered question of course is whether the ROI is as high as below the line and direct promotion...

Blogs' impact on retailers: Hitwise Blog

Heather Hopkins, in her blog on Hitwise, posts her reflections on e-consultancy's "Blogging for Business" conference. She says "Retailers may think they are not part of the conversation on blogs - but they are. Brands are mentioned on blogs every day and 6.3% of downstream visits from blogs go to Shopping & Classifieds websites."

Hitwise launches publicly-accessible "Retail Data Centre"

To supplement the existing 'Data Center' (sic) Hitwise has just launched a retail-specific service with some interesting statistics.