Marketing
Published: October 01 2007
May 08 2008
TV and online does mix
Thinkbox and IAB research reveals 50% of the ‘tech-savvy’ population regularly go online while they are watching TV, enabling instant online response to TV ads
May 06 2008
Loyalty card fatigue
Loyalty card fatigue reaches new heights, as over 50% of users think it takes too long to get rewards.
May 02 2008
Pixsta makes plans to be Google for images
Image search engine Pixsta is to take on Google with an image-based online advertising network, and it’s already in profit
May 02 2008
Comment - The loyalty trick you’re missing
Louise Isaacs, Head of the Loyalty Practice, a division of Relationship marketing agency Hicklin Slade and Partners explains some of the loyalty tricks retailers are missing
April 29 2008
Google accounts for more than a third of UK traffic
Over one third of all UK Internet traffic comes from Google websites, and it’s going to get substantially bigger predicts Hitwise
April 29 2008
Google for mobile
Google has added images to its mobile ads system
April 25 2008
Comment - Two thirds of emails are deleted before they’re read
Paul Bates of StrongMail passes on some tips to help make your emails the one in three that are kept.
April 25 2008
ChannelAdvisor adds Shop.com, Commission Junction and Tradedoubler
ChannelAdvisor has added Shop.com, Commission Junction and Tradedoubler to the network of sites it supports via its ShoppingAdvisor feed management software solution.
April 25 2008
2007 Email marketing trends
While spam seems to increase by the day most users still feel in control of their email inbox, and are happy to make buying decisions based on emails received
April 22 2008
88% of UK Customer Reviews are Positive
I don’t bloody believe it. Analysis of Bazaarvoice client ratings and reviews shows we’re less like Victor Meldrew and more like Cliff Richard