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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

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Article Archive for October 2011

TNT Post UK targets online retailers with new service
October 17, 2011 – 10:29 am | Comments Off
TNT Post UK targets online retailers with new service

TNT Post UK has launched a new service aimed at online retailers, and says it aims to become the leader in this UK sector.

Internet Retailing webinars. Review: Understanding behavioural email and how it can improve your online business by RedEye
October 17, 2011 – 10:14 am | One Comment
Internet Retailing webinars. Review: Understanding behavioural email and how it can improve your online business by RedEye

Making email campaigns relevant to your website visitors can be highly effective in converting them from browsers to shoppers. Behavioural data is a powerful tool in doing just that. Internet Retailing recently hosted a webinar, in association with RedEye, where participants gained an insight into behavioural email and how they might use it to benefit their businesses. Our speaker was Matthew Kelleher, commercial director at RedEye.

Facebook and eBay tie up prompts retailers towards social shopping
October 14, 2011 – 1:03 pm | 5 Comments
Facebook and eBay tie up prompts retailers towards social shopping

It’s just got a step easier for retailers to include Facebook in their ecommerce sites, following the integration of Facebook’s Open Graph platform into eBay’s ‘open source ecosystem’ X.commerce. But does that make Facebook a must have?

ASOS expands abroad as UK sales growth slows
October 14, 2011 – 11:11 am | Comments Off
ASOS expands abroad as UK sales growth slows

ASOS launched three new international sites in the latest quarter of its financial year, countering slow UK sales growth. Overseas sales, said chief executive Nick Robertson, ‘more than compensated’ for an economically-challenged UK customer base.

Karen Millen launches first foreign language website
October 14, 2011 – 10:48 am | Comments Off
Karen Millen launches first foreign language website

Karen Millen is to launch a German language website later this month, the first of three scheduled to go live in key markets by 2012. The site complements its four German stores, in locations including Berlin, Düsseldorf and Hamburg.

GUEST COMMENT Online shopping vs the high street: is video bridging the ‘touch and feel’ gap of e-commerce?
October 14, 2011 – 10:30 am | Comments Off
GUEST COMMENT Online shopping vs the high street: is video bridging the ‘touch and feel’ gap of e-commerce?

Max Childs, senior marketing manager for EMEA, Adobe Scene7, considers the role that video can play in increasing shopper confidence before a purchase is made.

Hard-up consumers go multichannel in search of better prices
October 14, 2011 – 10:23 am | Comments Off
Hard-up consumers go multichannel in search of better prices

Some 67% of online shoppers researched products in a store but then bought online, in search of a better price, a new study from Kantar Media Compete found. Its Online Shopper Intelligence report found 69% made the store their first port of call to find out about products.

New ecommerce website for Watches of Switzerland
October 13, 2011 – 3:44 pm | One Comment
New ecommerce website for Watches of Switzerland

Aurum Holdings has launched a new transactional website for its upmarket Watches of Switzerland brand. The launch comes as customers grow in confidence about buying luxury items online.

There is a case for NFC mobile payments, says Mobey Forum – and shows the market how to implement
October 12, 2011 – 2:27 pm | Comments Off
There is a case for NFC mobile payments, says Mobey Forum –  and shows the market how to implement

Mobey Forum – the global bank-led industry association defining a prosperous mobile financial services landscape – has released a white paper called ‘Business Models for NFC Payments’ highlighting what needs to happen to make NFC contactless mobile payments at point of sale (PoS) a mass market reality

M&S launches new French website
October 11, 2011 – 1:24 pm | Comments Off
M&S launches new French website

Marks & Spencer’s new French website is now live, offering Gallic shoppers the chance to buy in their own language and currency. The move marks a multichannel return for the retailer to a country where it last traded directly in 2001 and is the first part of an international strategy.

Sainsbury’s boosts its digital entertainment offer with strategic platform buy
October 11, 2011 – 11:04 am | One Comment
Sainsbury’s boosts its digital entertainment offer with strategic platform buy

Supermarket Sainsbury’s has bought digital and online entertainment company Global Media Vault for £1m cash. It says the move will give it a strong position in a growing online market.

Online sales jump by 17% at N Brown Group
October 11, 2011 – 10:36 am | Comments Off
Online sales jump by 17% at N Brown Group

Ecommerce sales rose by 17% at N Brown Group, which said it had invested in growth online, in stores, and overseas. Online sales now account for 48% of its home shopping revenues, and the company is preparing for a multichannel future in which a ‘significant majority’ of its sales come through online.

BrandAlley sales up by 70% so far this year
October 10, 2011 – 5:06 pm | Comments Off
BrandAlley sales up by 70% so far this year

Sales at private fashion sales site BrandAlley rose by 70% in the first nine months of the year. The company says social media innovations and the hunt for luxury on a budget are behind a growing number of online visitors to the site.

Cornish outdoor clothing brand Finisterre launches new ecommerce website
October 10, 2011 – 2:25 pm | Comments Off
Cornish outdoor clothing brand Finisterre launches new ecommerce website

Cornish outdoor clothing brand Finisterre, known for its use of recycled and eco-friendly fabrics, has launched a new transactional website. The site was built by

Halloween text donate campaign offers mobile trick or treat to raise money for the Alzheimer’s Society
October 10, 2011 – 2:19 pm | Comments Off
Halloween text donate campaign offers mobile trick or treat to raise money for the Alzheimer’s Society

Alzheimer’s Society and Tesco have launched an innovative Halloween-themed text donate campaign to raise vital funds to help the fight against dementia. People are being urged to get out their mobiles this month and text SCARY to 70444. In return they may receive a spooky Halloween trick or treat text message back

Kelkoo relaunches itself with aim to be ‘best in Europe’
October 10, 2011 – 10:26 am | One Comment
Kelkoo relaunches itself with aim to be ‘best in Europe’

Shopping and travel comparison site Kelkoo says it aims to become the best of its kind in Europe, with a new look site that aims to become a one stop shop for shoppers looking for deals.

Internet Retailing webinars. Review: Boosting email marketing revenue with personalised recommendations by Silverpop, Baynote and MusicRoom.com
October 10, 2011 – 10:25 am | 2 Comments
Internet Retailing webinars.                 Review: Boosting email marketing revenue with personalised recommendations by Silverpop, Baynote and MusicRoom.com

Reflecting customers’ interests in the products and content they are shown on websites and emails can help boost sales dramatically. In a recent Internet Retailing webinar Richard Evans, director of marketing EMEA for Silverpop, Rolf Doerr, director of business development for Baynote, and Alistair McLeish, CTO of MusicRoom.com, explored how retailers can make this work for them.

New Tesco Direct marketplace to launch first half of next year
October 7, 2011 – 12:31 pm | 3 Comments
New Tesco Direct marketplace to launch first half of next year

Global retailer Tesco is to launch a new Tesco Direct online marketplace for non-food goods early next year. ‘Selected’ third-party sellers will be able to trade through the site, which will be available through tesco.com. The news, revealed in Tesco’s half-year results, comes a day after it announced international deliveries for its clothing range.

Snow warnings could mean early Christmas rush online
October 7, 2011 – 12:20 pm | 2 Comments
Snow warnings could mean early Christmas rush online

Forecasters are already predicting snowfall in November and online shoppers are being warned to shop early for this Christmas to avoid a repeat of last year’s delays to deliveries. What does that mean for online retailers?

Lakeland to offer new multichannel services
October 7, 2011 – 12:04 pm | One Comment
Lakeland to offer new multichannel services

Homewares retailer Lakeland is set to introduce new multichannel services that connect the store to online. The new initiatives emerged at this week’s Internet Retailing 2011. Here we also round up of some of the highlights of the event.