BuyitDirect is aiming to lift revenues by 50% to £150m through the use of conversion testing. It has teamed up with Maxymiser in order to do this.

Lush said it has ‘learnt a lot’ since the hacking of its website was discovered earlier this year. The retailer, which the ICO ruled earlier this week had breached the Data Protection Act, says it is to launch a new community-focused site in September.

Aurora Fashions, owner of Oasis, Coast and Warehouse, has announced the launch of its first dedicated international website. It says the launch of the German website marks the start of a new international strategy.

Ecommerce sales at John Lewis grew by more than 20% this week, though sales across the group fell by more than 3%. It continues a first-half momentum that saw online sales rise by 27% in the first half of the year.

Billy Haining, head of the Cisco business unit at Intrinsic Technology, highlights some missed retail opportunities.

Turkish flash sale fashion site Trendyol has won investment of $26m (£16m) as it looks to cater to demand for affordable fashion from the emerging ecommerce nation.

Online trader eBay has said it will work to prevent looted goods being sold through its site, while others have warned of the damage set to be wrought on high street traders.

Across France, Germany, Italy, Spain and the UK, 13.5 million users –accounting for 5.8% of all mobile subscribers – accessed online retail sites in the three month average period ending May 2011. In the EU5 region, the number of smartphone users accessing online retail sites has increased by 80% over the past year. This growth is even stronger in the UK, with a 163% increase in smartphone users accessing retail sites since May 2010

Following reports the other week that the majority of mobile users don’t want mobile advertising – well not in its present form at least – a new study from mobile ad company Upstream reveals the types of mobile advertising that consumers do want to receive. And the answer is… adverts tailored to their individual interests and tastes

An innovative service that enables brands to acquire new customers by sending tailored offers and promotions to their mobile phones has been launched by 2ergo. The company’s mobileDNA service is part of a package to help marketeers that do not yet have a mobile strategy get campaigns up and running in a matter of days

Motors.co.uk, one of the UK’s largest car search response networks for motor dealers, has seen a 300% increase in visits and a 550% increase in page views from mobile devices in the past 12 months, while its iPhone and Android app downloads have shot up by 66% in the last nine months

M-Retailing’s tipple du jour Jägermeister has launched an app for iPhone and Android that combines mobile GPS technology and Facebook, to help users locate bars and nightclubs that serve ice cold Jägermeister and have a Jägermeister Tap Machine. Smartphone users will also be directed to JägerMusic gigs and music festivals, featuring the Jägerettes and Jäger Trucks

The nation’s largest car park operator NCP and app developer Mobikats have launched a map-driven smartphone app to help motorists find the nearest parking site to their destination and get them there in the shortest timeframe – and to help them find their car again when they return

Music lovers’ social mobile site Flowd – which connects fans to their favourite artists in a kind of mobile social media app like way – has added a whole new dimension of rewards for fans using mobile coupons and location triggers as part of a range of enhancements to the service

Global tablet sales will top 230million worldwide by 2015, from just 20million in 2010, as consumers embrace these devices and start using them for shopping and media consumption. According to the latest forecasts from Informa Telecoms & Media, Android tablet sales will be neck and neck with the iPad by then as well

Retailers could be putting potential sales at risk by failing to move with the times and adapt new technology because they fear it could steal valuable sales from an already ailing high street, claims Gordon Ellis-Brown, marketing and m-commerce expert at txt2buy

VoIP calling service Skype has partnered with Mobile Interactive Group (MIG) to create a new Skype global mobile website – which launched in May this year – as Skype on mobile becomes an increasingly important part of Skype’s portfolio

Leading high street and online fashion retailer, Footasylum, has stepped into the world of social shopping by launching a Facebook commerce store.Implemented and managed by One iota, the mobile and Facebook commerce provider, the store has gone live after a six week development and integration process

Cheshire based Spirited Wines is believed to be the first wine merchant to launch a new and innovative mobile marketing solution developed by the leading mobile marketing and services provider, Mobileweb Company

Irish airline Aer Lingus is delivering a step change in customer service thanks a sophisticated mobile solution from Oxygen8 Communications that allows it to keep customers fully up to date with the latest information about flight schedules, as well as a whole host of other services, as the company explains