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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

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Article Archive for February 2011

Money saving site CouponCoupon rolls out hourly updated iPhone app
February 11, 2011 – 9:19 am | Comments Off
Money saving site CouponCoupon rolls out hourly updated iPhone app

Money saving website CouponCoupon has launched an iPhone app offering millions of promotional codes, discount codes and voucher codes that are updated hourly to make sure that shoppers get deals whenever they are out shopping

Everything Everywhere opens new trial stores where mobile plays a shopfloor role and people can charge up their phones
February 11, 2011 – 9:12 am | Comments Off
Everything Everywhere opens new trial stores where mobile plays a shopfloor role and people can charge up their phones

Mobile giant Everything Everywhere is rolling out five trial stores across UK high streets that aim to offer all manner of mobile centric sales tools to staff and customers – including letting anyone charge up their mobile in store

My-wardrobe overhauls site and aims for £100m sales over next five years
February 11, 2011 – 8:42 am | One Comment
My-wardrobe overhauls site and aims for £100m sales over next five years

Fashion etailer My-wardrobe is relaunching its website on February 22 with new interactive features, and a fresh strapline – ‘everyday luxury’– being introduced to clarify the brand offer. The revamp is part of My-wardrobe’s strategy to keep sales growth momentum going and extend its customer reach into Europe. My-wardrobe has seen 100% year-on-year growth since its inception and says it is aiming for £100m in sales over the next five years.

Preview Internet Retailing Expo: John Butler, former Head of Communications and Media, dunnhumby
February 11, 2011 – 8:11 am | One Comment
Preview Internet Retailing Expo: John Butler, former Head of Communications and Media, dunnhumby

If you’re not already doing it, now is the time to leverage the power of your data to take loyalty – across your multiple channels – to a new level. This will be a core message from John Butler, whose keynote address ‘Monetising Social Commerce’ closes Day Two of the Evolution Conference at the Internet Retailing Expo this March.

Fashion innovator Net-a-Porter tries on the latest T-commerce sales techniques
February 11, 2011 – 7:44 am | Comments Off
Fashion innovator Net-a-Porter tries on the latest T-commerce sales techniques

The luxury fashion etailer has launched Net-a-Porter TV on its website with the functionality for customers to click-through and buy while watching fashion programming. The retailer is hoping to drive sales and generate a loyal global following through web-enabled TVs.

UK online sales up 12.3% in January compared to the previous year
February 11, 2011 – 7:17 am | 2 Comments
UK online sales up 12.3% in January compared to the previous year

Sales in the online retail category were 12.3% higher this January compared to a year ago, but that’s noticeably less growth than in December, when 18% was recorded.

Guest comment: Cut out Basket Rage by isolating service glitches on your website
February 11, 2011 – 6:59 am | Comments Off
Guest comment: Cut out Basket Rage by isolating service glitches on your website

There are a number of areas where the overlap between the Business Team’s specification of Basket features, and the limitations of technical implementations, mean that online shoppers can be left in a state of rage, frustrated that they can’t get the site to do what they want.
Deri Jones of SciVisum gives his views on how to reduce the rage.

Location-based ads starting to drive mobile and high street shopping, US study finds
February 10, 2011 – 5:18 pm | Comments Off
Location-based ads starting to drive mobile and high street shopping, US study finds

Location based mobile ads are driving 17% of consumers to make purchases while mobile and 20% to visit physical store locations after seeing a relevant advert a study in the US reveals. It also finds that the better the deal on the promotion, the more likely users are to engage

Rise of NFC will shape how and what consumers buy, so there is everything to play for
February 8, 2011 – 3:50 pm | Comments Off
Rise of NFC will shape how and what consumers buy, so there is everything to play for

The rise of NFC based mobile payments will reshape how consumers decide what products to buy, where they buy them from and how they will pay for them, according to ‘NFC Business Models’, a new research report published this week

NFC based payments to go live across UK this summer…
February 8, 2011 – 3:27 pm | Comments Off
NFC based payments to go live across UK this summer…

The UK is set to pioneer a contactless mobile payment system with the launch this summer of an NFC powered payments network following a partnership between Everything Everywhere (the chimera formed from the splicing together …

…while Monetise signs deal with Visa to roll out mobile payments across European banks
February 8, 2011 – 3:26 pm | One Comment
…while Monetise signs deal with Visa to roll out mobile payments across European banks

The sudden boom in mobile payments and mobile money services has taken another twist with Monitise signing an exclusive deal with Visa Europe that gives the mobile money company access to Visa’s €500million pan-European interbanking …

Consumers reaching for their mobiles when they see TV adverts, with m-shopping peaking between 3 and 6pm
February 8, 2011 – 2:58 pm | Comments Off
Consumers reaching for their mobiles when they see TV adverts, with m-shopping peaking between 3 and 6pm

Research by the Internet Advertising Bureau’s (IAB) mobile arm has found that 40% of consumers reach for their mobiles when they see an advert, with 3pm to 6pm being the hottest times for at home …

Fashion start-up Medwinds predicts £5m UK sales over next two years
February 8, 2011 – 2:28 pm | Comments Off
Fashion start-up Medwinds predicts £5m UK sales over next two years

Medwinds plans to sell high quality, casual women’s and menswear to the 25-45 age group, but keep prices down by delivering direct from their Spanish warehouse

Asda Direct pushes UK’s cheapest e-book reader
February 8, 2011 – 2:00 pm | 2 Comments
Asda Direct pushes UK’s cheapest e-book reader

Asda has begun selling the View Quest Mediabox 5in Media Tablet on its website for just £52

Internet Retailing Expo: Interview with Mohammed Hussain, managing director of Mobile Fun
February 8, 2011 – 1:32 pm | Comments Off
Internet Retailing Expo: Interview with Mohammed Hussain, managing director of Mobile Fun

Few retailers crack international markets, but online mobile accessories specialist Mobile Fun has done just that, and in a relatively short space of time.

Consumers embracing digital technology on the high street, but to check for cheaper competitors, finds benchmarking study
February 8, 2011 – 1:15 pm | Comments Off
Consumers embracing digital technology on the high street, but to check for cheaper competitors, finds benchmarking study

A quarter of smartphone users have used a bar code scanning app while in store to see if they can get them cheaper elsewhere, showing that retailers are going to be forced into looking at how they differentiate their businesses for an increasingly mobile savvy in-store audience

M&S poaches Laura Wade-Gery from Tesco.com to head major online push
February 8, 2011 – 12:35 pm | Comments Off
M&S poaches Laura Wade-Gery from Tesco.com to head major online push

Marks & Spencer is planning to turbo-charge its online growth with the appointment of Laura Wade-Gery, currently CEO of Tesco.com and Tesco Direct.

M&S and House of Fraser extend mobile reach with O2 More-powered geolocation marketing service
February 8, 2011 – 12:34 pm | Comments Off
M&S and House of Fraser extend mobile reach with O2 More-powered geolocation marketing service

Marks & Spencer (M&S) and House of Fraser are rolling out geolocation based marketing campaigns with O2, which will see relevant SMS and MMS messaging being pushed to opted in and profiled consumers as they near either retailers’ stores

Kiddicare sees mobile drum up £200k in 8 weeks from ‘iSavvy’ parents
February 8, 2011 – 12:22 pm | Comments Off
Kiddicare sees mobile drum up £200k in 8 weeks from ‘iSavvy’ parents

Kiddicare sees £200k sales on mobile in 8 weeks from introducing its iPhone app and m-web double wammy, £150k of it additional orders as between two and 5% of customers come into its virtual doors through mobile – hitting 20% by year end hopes the company

Contemporary art sells online, confirm enthused VIP Art Fair organisers
February 8, 2011 – 11:36 am | Comments Off
Contemporary art sells online, confirm enthused VIP Art Fair organisers

Enthusiasm for the VIP Art Fair is being taken as confirmation that the world is very much ready for online art sales