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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

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Article Archive for January 2011

Sales slowly shifting to mobile, but user experience and good service are key, 10,000 e-shoppers tell ForeSee Results
January 12, 2011 – 1:00 pm | 3 Comments
Sales slowly shifting to mobile, but user experience and good service are key, 10,000 e-shoppers tell ForeSee Results

More than 30% of shoppers have accessed a retailer website via mobile, with as many as 67% of these doing so in the retailer’s store, while more than a quarter look at competitor websites to compare prices and offerings when in rival stores – but the experience isn’t great

UK retailers experience 50-100% increase in mobile traffic over Christmas weekend
January 12, 2011 – 12:50 pm | 4 Comments
UK retailers experience 50-100% increase in mobile traffic over Christmas weekend

M-commerce websites in the UK achieved traffic increases of between 50 and 100% throughout the Christmas weekend, reveals Usablenet of the many m-commerce enabled web properties it launched for clients

2010’s Mobile shoppers bought everything from clothes to sports cars, eBay global stats reveal
January 12, 2011 – 12:45 pm | 3 Comments
2010’s Mobile shoppers bought everything from clothes to sports cars, eBay global stats reveal

The French buy clothes and accessories. Germans like to buy World Cup football tickets. Americans like to buy cars and trucks. And lonely gamers worldwide buy more games on Valentines day. This is what 2010 meant for mobile eBay users

House of Fraser launches mobile site as its mobile sales grow 660%
January 12, 2011 – 12:40 pm | Comments Off
House of Fraser launches mobile site as its mobile sales grow 660%

Following a more than 600% growth in mobile sales since June 2010, UK department store House of Fraser has launched a mobile optimized web site that gives customers access to, and the ability to purchase, the full product range of 850 brands available at the retailers website

Ebookers.com guides tourists into mobile with m-optimised site
January 12, 2011 – 12:35 pm | Comments Off
Ebookers.com guides tourists into mobile with m-optimised site

Online travel company Ebookers.com is addressing the growing need of its customers for a mobile way of making and amending bookings with the roll out of a mobile site this week that leads the travel industry into the world of m-commerce

Starmount and AisleBuyer join forces to offer all round in-store mobile experience to consumer and retailer devices
January 12, 2011 – 12:30 pm | One Comment
Starmount and AisleBuyer join forces to offer all round in-store mobile experience to consumer and retailer devices

Collaboration addresses a fundamental shift in consumer shopping behavior with the use of mobile devices. The complete mobile platform helps reduce abandonment rates and long waits in line, personalizes customer interactions for greater service and delivers in-store efficiency with transactions that can take place virtually anywhere on the store floor

Aruba, Digby and Nearby join forces to create richer in-store mobile networks
January 12, 2011 – 12:00 pm | One Comment
Aruba, Digby and Nearby join forces to create richer in-store mobile networks

The rapid spread of smartphones is seeing many retailers looking to make 2011 the year of in-store mobile services – but the networks aren’t always up to it. As a result, Aruba Networks has rolled out a new wifi solution for in-store mobile marketing

Click rates on mobile ads show consumers shifting how they look for bargains
January 12, 2011 – 11:58 am | 2 Comments
Click rates on mobile ads show consumers shifting how they look for bargains

Real-time clicks measured over the Christmas period by Adfonic across its global mobile advertising marketplace show that mobile is driving a shift in the way that consumers browse for gifts and hunt for sale bargains

Mobile content access and m-commerce take off with QR codes on Jet Airways
January 12, 2011 – 9:56 am | 2 Comments
Mobile content access and m-commerce take off with QR codes on Jet Airways

Indian airline Jet Airways is plastering 2D QR codes on its website, Facebook page and in its in-flight magazine to give its customers what it sees as faster and better access to its online content on mobile

It’s official: snow held ecommerce back this Christmas
January 11, 2011 – 1:30 pm | 2 Comments
It’s official: snow held ecommerce back this Christmas

Despite early signs that Christmas 2010 would be the year of online, snow held back the sector’s potential growth, says the BRC. And consultants Logan Tod & Co say the rate of growth will slow still further next year.

First speakers unveiled for Internet Retailing Expo
January 11, 2011 – 1:15 pm | 2 Comments
First speakers unveiled for Internet Retailing Expo

First Tuesday founder Julie Meyer and Dunnhumby’s John Meyer are today unveiled as the first keynote speakers at this year’s Internet Retailing Expo. We have the first details of how you can register for IRX, which features two conferences, workshops, a mobile and social commerce zone and much more alongside the exhibition. It’s a chance for ecommerce businesses of all sizes to get to grips with the latest developments in the industry.

Groupon raises $1bn for global expansion
January 11, 2011 – 12:36 pm | 2 Comments
Groupon raises $1bn for global expansion

Group buying website Groupon says it has raised almost $1bn that it will use to expand further around the world, invest in technology and give liquidity to employees and early investors. The move, coming hard on the heels of Facebook’s recent investment, seems to signal a growing appetite for investment in internet technology that brings together online consumers. What can online retailers learn from its success?

M&S enjoys online growth
January 11, 2011 – 11:45 am | One Comment
M&S enjoys online growth

Marks & Spencer had good news for investors today, as strong performances online helped boost Christmas sales.

Ocado unveils 29% sales growth
January 10, 2011 – 5:16 pm | Comments Off
Ocado unveils 29% sales growth

Online grocer Ocado has unveiled sales growth of 29% in its latest financial year, and went on to say it had attracted ‘record’ numbers of shoppers over Christmas.

Shop Direct Group celebrates ‘record’ week
January 10, 2011 – 3:38 pm | Comments Off
Shop Direct Group celebrates ‘record’ week

Shop Direct Group enjoyed the biggest-selling week in its history in the run up to Christmas. In a trading statement the company said the 5% sales rise was in part thanks to the growing confidence in online shopping, which accounted for 70% of its sales in the six weeks to December 31.

Christmas shoppers spent £2.8bn online
January 7, 2011 – 1:20 pm | 5 Comments
Christmas shoppers spent £2.8bn online

Online shoppers collectively spent £2.8bn online this Christmas, according to research from Tealeaf. But takings may have been higher but for the number of buyers who abandoned transactions for reasons ranging from delivery delays to website issues. Meanwhile, says Actinic, SME retailers saw a 10% rise in Christmas trade compared to last year, and 13% rise compared to the third quarter of this year.

New Shop Direct Group brand to target over-50s
January 7, 2011 – 12:45 pm | One Comment
New Shop Direct Group brand to target over-50s

Shop Direct Group tomorrow launches a new brand aimed at fashionable women in their 50s – a market it says has been neglected up to now. Loose Women panellist Lynda Bellingham has been appointed as the face of the brand.

Guest comment: Influencing the influencers
January 7, 2011 – 11:00 am | 3 Comments
Guest comment: Influencing the influencers

How can you harness word of mouth online? Julie Atherton, planning director at Indicia, look at how you can identify the individuals most likely to help you, and how to adapt your marketing to target them.

Online fails to rescue retailers from snow effect
January 6, 2011 – 4:13 pm | One Comment
Online fails to rescue retailers from snow effect

Next said the effect of online sales on its Christmas trading figures were ‘neutral’ as demand slowed as fear of non-delivery mounted in the run up to December 25, though it expected full-year figures to remain on course. Mothercare, however, said both its stores and ecommerce operation were affected by the bad weather, as it issued a full-year profits warning.

A third of Domino’s Pizza sales now online
January 5, 2011 – 11:16 am | One Comment
A third of Domino’s Pizza sales now online

When it comes to ordering pizza, it seems customers like to do it online – or via their mobile phones. More than a third of Domino’s Pizzas were ordered over the web in the company’s latest financial year, the company said today, with more than £1m ordered by mobile.