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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Article Archive for August 2010

Confetti and I Want One of Those change hands
August 13, 2010 – 11:41 am | One Comment
Confetti and I Want One of Those change hands

The Hut Group has bought high-profile online retailers Confetti and I Want One of Those for £600,000. The seller, home shopping group Findel, will use the money to reduce its level of debt.

Guest comment: The Real Value of Affiliate Marketing
August 13, 2010 – 11:00 am | Comments Off
Guest comment: The Real Value of Affiliate Marketing

Affiliate marketing is built on the idea that the last click wins the credit for converting a customer. But, argues Kevin Edwards, strategy director at Digital Window, this overlooks the very real contribution of other marketing methods to the result. Is it time this changed?

Demand for online discounts stays high
August 13, 2010 – 9:30 am | Comments Off
Demand for online discounts stays high

The surge of demand for online money-off vouchers that emerged during the recession is still high, according to a discount voucher website. It says that the discount is now part of British culture.

Expedia and Yahoo! strike new online partnership
August 13, 2010 – 9:15 am | Comments Off
Expedia and Yahoo! strike new online partnership

Expedia and Yahoo! have teamed up to provide a new booking engine for the Yahoo! Travel website. The development comes as Yahoo! aims to be at ‘the centre of users’ online lives’.

Chemist order values rise with new approach to merchandising
August 13, 2010 – 9:00 am | Comments Off
Chemist order values rise with new approach to merchandising

Average orders at Pharmacy2U have risen by 12% since it introduced new behavioural merchandising techniques.

Apps more popular for shopping with consumers than catalogues as mobile starts to prove itself, finds joint eDigital Research and Portaltech study
August 11, 2010 – 3:25 pm | Comments Off
Apps more popular for shopping with consumers than catalogues as mobile starts to prove itself, finds joint eDigital Research and Portaltech study

Consumers are using mobile apps and m-websites more than catalogues to browse and buy retail items, as well as rating mobile higher than their papery counterparts, finds a study by e and m-commerce implementation consultancy Portaltech and research company eDigital Research and published today

ROAMING REPORT Why retailers can ignore mobile no longer
August 11, 2010 – 3:24 pm | One Comment
ROAMING REPORT Why retailers can ignore mobile no longer

Paul Skeldon talks to Mark Adams, sales director, and Rachel Wilkinson, head of brand and retail, at Portaltech about some in depth research into mobile retail undertaken by the company and eDigital Research – and why it shows retailers that they have to start thinking mobile

73% of large US retailers have a mobile strategy in place, but 20% still think it’s unproven, RIM study finds
August 11, 2010 – 3:23 pm | One Comment
73% of large US retailers have a mobile strategy in place, but 20% still think it’s unproven, RIM study finds

Almost three quarters of large US retailers have a mobile retail strategy, finds a study carried out by Forbes Insights sponsored by Research In Motion, the makers of the BlackBerry, but as many as 20% still see it as unproven and are taking a step by step approach to using it

ChannelAdvisor product mobilizes webstores and lifts music retailer’s business by 130%
August 11, 2010 – 3:22 pm | Comments Off
ChannelAdvisor product mobilizes webstores and lifts music retailer’s business by 130%

E-commerce vendor has developed a Mobile Webstore solution that allows retailers using its Premium Webstore to quickly and easily create a mobile-optimized version of their site. And already it is upping business for music company MusicFactoryDirect.com

B&Q app offers expertise, tool lists and store finder to would be DIY-ers
August 11, 2010 – 3:21 pm | Comments Off
B&Q app offers expertise, tool lists and store finder to would be DIY-ers

Since you can’t sell your house right now, you may as well fiddle about with it and now even DIY can’t escape the clutch of the mobile app, with UK home improvement retailer B&Q launching what it describes as “the hottest new tool that you keep in your pocket rather than your tool box – the B&Q DIY App”

Digby’s m-commerce tools help create rich ‘experiences’ for retailers
August 11, 2010 – 2:42 pm | Comments Off
Digby’s m-commerce tools help create rich ‘experiences’ for retailers

Digby, a leading provider of mobile commerce and mobile cross channel customer engagement for retailers, has launched a set of features optimized for the new generation of mobile devices including the iPhone, iTouch, BlackBerry and Android, to help retailers create rich mobile ‘experiences’

02 and NatWest split could mean delay for NFC and mobile payments
August 11, 2010 – 2:40 pm | One Comment
02 and NatWest split could mean delay for NFC and mobile payments

The recent breakup of the partnership between RBS-owned NatWest and Telefonica’s O2 could call into question future developments in mobile payments and near field communications (NFC) in the UK suggest analysts at Datamonitor

GUEST OPINION The Future of Mobile Marketing
August 11, 2010 – 2:39 pm | One Comment
GUEST OPINION The Future of Mobile Marketing

Andrew Rayner, co-founder of e-mphasis and a renowned internet marketing expert, explores the growing trend of mobile search and the revolutionary new concept of Google Places Optimisation – and offers some tips as to how to get people started on the m-retail journey through mobile marketing

Online sales growth slows, says BRC
August 10, 2010 – 1:35 pm | Comments Off
Online sales growth slows, says BRC

Online sales growth slowed in July, according to the latest BRC-KPMG Retail Sales Monitor, out today. But the report followed data from the BDO High Street Sales Tracker, that suggested that sales were growing by more than 5% a year.

Facebook – has it reached ‘saturation’ in the UK?
August 10, 2010 – 12:39 pm | Comments Off
Facebook – has it reached ‘saturation’ in the UK?

Is Facebook close to saturation? That’s the question Experian Hitwise’s director of research, Robin Goad, has asked in a recent blog. We take a look at his argument.

Captivating the Consumer – a key focus for Internet Retailing 2010
August 10, 2010 – 12:12 pm | Comments Off
Captivating the Consumer – a key focus for Internet Retailing 2010

Just how do online retailers captivate their customers? That’s the focus for the first of the three tracks that will feature at this year’s Internet Retailing conference, Internet Retailing 2010.

Partnership set to bring dynamic mobile barcode marketing to retailers across US and Europe
August 10, 2010 – 11:59 am | Comments Off
Partnership set to bring dynamic mobile barcode marketing to retailers across US and Europe

As retail brands look to develop mobile based ‘experiences’ for their customers as part of marketing and sales campaigns, leading mobile media and marketing company Buongiorno has signed a deal with NeoMedia Technologies, a global leader in mobile barcode scanning solutions, for a barcode creation and management system for retailers and brands

Mobile payment gets a boost as Chip and PIN payment app for smartphones launches this autumn
August 10, 2010 – 11:05 am | Comments Off
Mobile payment gets a boost as Chip and PIN payment app for smartphones launches this autumn

Payment service provider CreditCall is developing a mobile payment app called CardEase Mobile that allows fully secured Chip & PIN (EMV) or magnetic-stripe transactions to take place on BlackBerry and other smartphones

Superyacht brand sees searches rise by nearly half
August 10, 2010 – 9:10 am | One Comment
Superyacht brand sees searches rise by nearly half

Superyacht company Burgess has seen its internet searches rise by more than 40% after appointing search and social specialists to improve its brand awareness.

Brits turn online for bargains in financial downturn
August 9, 2010 – 9:00 am | Comments Off
Brits turn online for bargains in financial downturn

Low prices may tempt British shoppers online, but it’s the quality of service and delivery on expectations that keeps them coming back, says new research from eCommera.