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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Article Archive for March 2010

Online retail sales to grow 11% a year across EU for next five years
March 9, 2010 – 2:09 pm | 2 Comments
Online retail sales to grow 11% a year across EU for next five years

Forrester Research predicts that online retailing across Western Europe will grow at a steady 11% a year over the next five years, reaching a total of €114 billion by 2014.

57% of retailers are failing to comply with PCI DSS requirements
March 9, 2010 – 2:07 pm | Comments Off
57% of retailers are failing to comply with PCI DSS requirements

Overall, 89% of UK companies are not certified as PCI compliant, 35% do not fully understand the requirements and nearly a third of respondents to a Tripwire survey do not know if they will be PCI compliant by the September 2010 deadline.

Non-food non-store sales up 15.5% in February
March 9, 2010 – 2:03 pm | Comments Off
Non-food non-store sales up 15.5% in February

Internet, mail order and telephone sales were 15.5% higher in February 2010 than the year before, according to the latest figures from the British Retail Consortium.

JumpStart: Get up to speed on ecommerce platforms — last few places still available
March 9, 2010 – 2:02 pm | Comments Off
JumpStart: Get up to speed on ecommerce platforms — last few places still available

The last few places are still available for tomorrow’s free-to-attend JumpStart event, focusing on ecommerce platforms and featuring presentations from 10CMS, BT Fresca, Claranet, Portaltech, Intershop and Salmon.

Peugeot launches new mobile ad campaign
March 9, 2010 – 12:15 pm | Comments Off
Peugeot launches new mobile ad campaign

French car maker Peugeot is to launch a mobile advertising campaign in conjunction with OMDUK, Peugeot’s media agency, that consists of a new expandable format for mobile, composed of three clickable sections promoting the 107, …

Bazaarvoice serves its 100 billionth piece of user-generated content
March 5, 2010 – 2:20 pm | Comments Off
Bazaarvoice serves its 100 billionth piece of user-generated content

The five-year-old company says it has now passed the 100 billion mark in terms of reviews, answers and stories served.

CIM reports on the future of digital marketing
March 5, 2010 – 2:18 pm | Comments Off
CIM reports on the future of digital marketing

The Chartered Institute of Marketing has published ‘Shape the Agenda’, a discussion paper that looks at what the future holds for online marketers.

One in twenty Brits “feel physically ill if they have to pay full price”
March 5, 2010 – 2:16 pm | Comments Off
One in twenty Brits “feel physically ill if they have to pay full price”

31% of UK consumers now rarely or never pay full price when shopping and the average Brit now spends one to two hours a week searching for the lowest prices and money saving offers, according to new research by Fatcheese.

UK retailers lag behind the US in gaining a single view of the customer
March 5, 2010 – 2:13 pm | Comments Off
UK retailers lag behind the US in gaining a single view of the customer

The majority of North American retailers (60%) have a single view of the customer, while the majority of UK retailers (62%) do not, according to new research conducted by Martec for BT and Epicor.

Multi-channel CRM is now the top priority for retail CIOs around the world
March 5, 2010 – 2:11 pm | Comments Off
Multi-channel CRM is now the top priority for retail CIOs around the world

42% of retailers responding to the second annual Aldata/IBM Global Retail CIO Survey say they will implement multi-channel CRM within three years — and 38% will implement a loyalty system.

ExactTarget buys corporate Twitter service provider
March 5, 2010 – 2:09 pm | Comments Off
ExactTarget buys corporate Twitter service provider

“The acquisition creates the first enterprise solution to manage social media, email marketing and mobile marketing,” says ExactTarget.

Report from CeBIT IT Tradeshow: ‘Greetings from Spain open the world’s largest IT conference this year – in 3D’
March 5, 2010 – 11:51 am | Comments Off
Report from CeBIT IT Tradeshow: ‘Greetings from Spain open the world’s largest IT conference this year – in 3D’

Report from CeBIT IT Trade Fair: “Greetings from Spain open the world’s largest IT conference this year – in 3D”

Online Shoppers Want Better Cross-Channel Integration
March 4, 2010 – 1:11 pm | One Comment

A recent survey published by Sterling Commerce has revealed that U.S. consumers online and offline want a better integration of channels to improve their buying decision.

Consumers don’t hunt down brands on the web, but stick with what they know, warns CIM
March 4, 2010 – 12:43 pm | 2 Comments
Consumers don’t hunt down brands on the web, but stick with what they know, warns CIM

The Chartered Institute of Marketing (CIM) is warning marketers that consumers don’t go looking for brands on the web, rather that they stick with fewer than ten websites they know and trust. And future success …

US consumers getting the m-retail bug, but are they turning against mobile ads?
March 4, 2010 – 11:47 am | One Comment

US consumers are getting excited about researching retailers and even shopping on mobile, but many are actually being turned off by mobile adverts, a study conducted by electronics retailer Retrevo.com has found.

Barratts Shoes to launch one for the ladies ‘retail mobility system’ at flagship London store this month
March 3, 2010 – 4:50 pm | One Comment
Barratts Shoes to launch one for the ladies ‘retail mobility system’ at flagship London store this month

UK shoe retailer Barratts Shoes is set to roll out what it is calling “a state of the art retail mobility system” – that’s an app to you and me – at its flagship store …

Consumers take control of what location-triggered offers retailers send to their mobiles
March 3, 2010 – 11:09 am | 2 Comments
Consumers take control of what location-triggered offers retailers send to their mobiles

The sending of special offer vouchers to consumer mobile phones as they near certain retailers looks set to overcome its biggest hurdle – spamming people – as Placecast in the US and now MePlease in …

Best practice guide for m-commerce takes retailers beyond having just an ‘app for that’
March 3, 2010 – 11:02 am | 3 Comments

Digital marketing consultancy Econsultancy has published a mobile commerce best practice guide to meet the demand from retailers looking to make sense of how to sell through the growing number of smartphones out there – …

Voucher app shoots to top of lifestyle chart on app store
March 2, 2010 – 9:26 pm | 2 Comments
Voucher app shoots to top of lifestyle chart on app store

Mobile discounts app vouchercloud has shot straight to number one in the lifestyle section of the iPhone app store following its launch at the beginning of February, with nearly 250,000 consumers downloading vouchercloud – leapfrogging …

64% of business looking towards m-retail to satisfy customer demand, says Aberdeen Group
March 2, 2010 – 9:18 pm | One Comment

Customer convenience is the key driver to retailers adopting mobile, with 64% of those quizzed by analyst Aberdeen Group contending that as a result, mobile is a definite initiative for 2010. More than half of …