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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Article Archive for March 2010

How does internet retailing compare with the rest of the web?
March 16, 2010 – 2:25 pm | Comments Off
How does internet retailing compare with the rest of the web?

The BBC has produced an analysis of the top properties on the web that makes it easy to visualise the importance of internet retailing and of the major players within the market.

Appliances Online picks Fredhopper to upgrade customer-led search and navigation
March 16, 2010 – 2:22 pm | Comments Off
Appliances Online picks Fredhopper to upgrade customer-led search and navigation

DRL, the UK’s largest white label online kitchen appliance retailer with clients including Boots, Marks and Spencer and Argos, is adding Fredhopper search and navigation tools to its consumer-facing website.

Edeals.com arrives in the UK
March 16, 2010 – 2:19 pm | Comments Off
Edeals.com arrives in the UK

The UK service puts comparison shopping, eBay auctions, coupons and discount travel search all on one site.

Auto Trader iPhone app turns roadside envy into forecourt sales
March 15, 2010 – 1:45 pm | Comments Off
Auto Trader iPhone app turns roadside envy into forecourt sales

Popular UK motoring website Auto Trader is hoping to make car buying easier by allowing car buyers to see a car they like and find similar models for sale nearby with an iPhone app that …

Orange and Barclaycard to roll out NFC mobile payments by end of 2010 –but will it be a success this time around?
March 12, 2010 – 6:00 pm | Comments Off
Orange and Barclaycard to roll out NFC mobile payments by end of 2010 –but will it be a success this time around?

Will long promised NFC-based contactless payments finally start to gain mass appeal? Orange and Barclaycard certainly hope so as they roll out yet another payment solution. Will your local shop invest in the necessary infrastructure to make it work?

1. Apps Summit in Germany, 4th & 5th May, Wiesbaden
March 12, 2010 – 3:32 pm | Comments Off

As m-Commerce is on the rise, so are the first conferences dealing with the subject of m-commerce and apps. The 1. Apps Summit to take place in Germany will be held at Wiesbaden on 4th and 5th of May.

E-Commerce Conference in Munich: How to convert e-visitors into customers
March 12, 2010 – 3:24 pm | One Comment

On March 17th, Avail Intelligence, an expert on behavioral intelligence, and its customer Neckermann.de, a major German e-retailer, will present on how to convert web page visitors into buyers by designing a dynamically generated landing page.

E-Commerce Strategy Days in Berlin, 27. & 28th April
March 12, 2010 – 3:23 pm | Comments Off

On 27th and 28th of April, the ECOM 2010 conference takes place at the Maritim proArte Hotel Berlin. The conference debates over strategies how to profit from e-commerce technologies and how to make use of emerging technologies.

John Lewis Direct increases sales by 18.2%
March 12, 2010 – 2:15 pm | Comments Off
John Lewis Direct increases sales by 18.2%

The John Lewis Partnership’s annual results reveal that sales via the retailer’s online operations increased by £60.6m in the year to 30 January 2010

Greenlight tackles New Look’s SEO and PPC marketing
March 12, 2010 – 2:12 pm | Comments Off
Greenlight tackles New Look’s SEO and PPC marketing

The search marketing agency now manages the multichannel fashion retailer’s search engine optimisation and paid search accounts and reports.

Ebay licenses customer data to Royal Mail for new marketing insight tool
March 12, 2010 – 2:10 pm | Comments Off
Ebay licenses customer data to Royal Mail for new marketing insight tool

The Royal Mail Insight Tool provides access to over 140 million UK transactions made through the online auction site, “giving advertisers and planners unparalleled insight into the purchasing behaviours of postcode areas across the UK.”

Silverpop publishes international email marketing metrics benchmarks
March 12, 2010 – 2:06 pm | Comments Off
Silverpop publishes international email marketing metrics benchmarks

A new white paper allows marketers to easily benchmark their email marketing performance and includes statistics on open rates, click throughs and unsubscribe rates around the world.

Adobe Scene7 adds new features for online and multichannel retailers
March 12, 2010 – 2:05 pm | Comments Off
Adobe Scene7 adds new features for online and multichannel retailers

Adobe has introduced a major update to its Scene7 hosted media platform, enabling retailers to further automate the production of dynamic creative media such as personalised promotional videos and targeted video ads.

BLM Quantum adds affiliate marketing to personal blogs and Facebook pages
March 12, 2010 – 2:03 pm | Comments Off
BLM Quantum adds affiliate marketing to personal blogs and Facebook pages

The new ‘Social Affiliate’ tool is designed to let consumers easily earn affilate commissions by adding an advertising widget from a favourite brand or retailer to their personal blog or social networking page.

E-Tourism: Website performance a critical factor for customer loyalty
March 12, 2010 – 11:06 am | Comments Off

Online tourist websites have become a crucial factor in the retailing of tourism services. But if the performance or design of such a website dos not meet the visitors’ expectations they switch to the vendor’s hotline, causing high costs.

Retailers wary of mobile, says PortalTech, but they’ll all be using it come 2011
March 10, 2010 – 6:44 pm | Comments Off
Retailers wary of mobile, says PortalTech, but they’ll all be using it come 2011

Many retails are still shying away from developing a mobile commerce strategy, often seeing it as having no real ROI. But, by the end of the year that could all have changed, suggests a study by PortalTech

Piece of piste: Alpine ski pass iPhone app makes skiing easier
March 10, 2010 – 4:51 pm | Comments Off
Piece of piste: Alpine ski pass iPhone app makes skiing easier

Bad news for those of you heading off to the slopes to get away from the trials and tribulations of e- and m-commerce for a few days: SKIDATA has launched an iPhone app that allows …

Hypertag looks for brands to trial proximity marketing
March 10, 2010 – 1:03 pm | Comments Off
Hypertag looks for brands to trial proximity marketing

In an effort to grow awareness of proximity marketing – where retailers can use Bluetooth or other mobile technologies to send offers and inducements to consumers when they near their premises or pass by an …

John Lewis brings ‘bricks and clicks’ growth under one board director
March 9, 2010 – 2:14 pm | Comments Off
John Lewis brings ‘bricks and clicks’ growth under one board director

Commercial director Andrea O’Donnell is now responsible for retail store development, in addition to her current remit for multichannel and online selling.

Asos provides followers with an easy way to follow fashion
March 9, 2010 – 2:12 pm | Comments Off
Asos provides followers with an easy way to follow fashion

The fashion etailer has launched Asos Follows Fashion, a site that aggregates the latest tweets from fashion industry insiders.