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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Article Archive for December 2009

Cyber Monday delivers on promise — after an equally busy Sunday
December 11, 2009 – 1:51 pm | One Comment
Cyber Monday delivers on promise — after an equally busy Sunday

Last Sunday and Monday were the busiest days of the year for online retailers, according to figures released by Hitwise.

86% of consumers say live help would be useful when shopping online
December 11, 2009 – 1:48 pm | Comments Off
86% of consumers say live help would be useful when shopping online

So far, only 27% of consumers have used ‘Click to Chat’ and 21% have tried ‘Click to Call’, but almost everyone believes it would help them with their online shopping, according to a new survey by ATG.

Test PredictiveIntent’s new behavioural merchandising tool free of charge for 60 days
December 11, 2009 – 1:45 pm | Comments Off
Test PredictiveIntent’s new behavioural merchandising tool free of charge for 60 days

WebIntent enables any ecommerce site to personalise each visitor’s experience and the company is offering Internet Retailing readers the chance to test it out free of charge for 60 days.

Amazon denies plans to open UK high street shops
December 8, 2009 – 1:49 pm | 2 Comments
Amazon denies plans to open UK high street shops

The etail giant has moved quickly to deny a report in The Sunday Times that it is looking to open a high street presence in the UK.

Shoppers want online experience to be ‘simple and reliable’
December 8, 2009 – 1:45 pm | Comments Off
Shoppers want online experience to be ‘simple and reliable’

Consumers are looking for a straightforward buying experience and quick delivery when they shop online, according to new research.

Electronics retailer sees conversions leap with automated videos
December 8, 2009 – 1:42 pm | 4 Comments
Electronics retailer sees conversions leap with automated videos

Electric Shopping is using videos generated from product stills to engage customers and boost conversions by as much as 200%.

Christmas 2009 will be far better for retailers than expected says Retail Think Tank
December 8, 2009 – 1:39 pm | Comments Off
Christmas 2009 will be far better for retailers than expected says Retail Think Tank

Bargain hunters will be disappointed this Christmas according to the KPMG/Synovate Retail Think Tank, which predicts that post-Christmas trading will also be important this year.

Dell doubles its Twitter sales
December 8, 2009 – 1:19 pm | Comments Off
Dell doubles its Twitter sales

The company caused quite a stir this summer when it revealed its @DellOutlet Twitter account had generated US$3m in sales. Now, just six months later, the company has tweeted its way to more than $6.5m.

Online sales up 16% on busiest online shopping day of the year
December 8, 2009 – 1:17 pm | 3 Comments
Online sales up 16% on busiest online shopping day of the year

Peak trading on the first Monday in December saw £1.4 million being spent online in just one minute and total sales of £33 million between 1pm and 2pm.

Police shut down 1,219 dodgy UK ecommerce sites
December 4, 2009 – 2:24 pm | One Comment
Police shut down 1,219 dodgy UK ecommerce sites

Over a thousand UK online stores have been shuttered following a police investigation into counterfeit goods and credit card fraud.

UK retailers’ ability to keep sites up during peak times shows marked improvement
December 4, 2009 – 2:19 pm | One Comment
UK retailers’ ability to keep sites up during peak times shows marked improvement

An analysis by Keynote Systems of uptime and response rates for top UK internet retailers on Monday’s busy online shopping day shows a significant improvement over last year’s patchy performance.

Snow+Rock cuts training time with new ecommerce platform
December 4, 2009 – 2:14 pm | Comments Off
Snow+Rock cuts training time with new ecommerce platform

Customer service staff training time has been cut from up to two weeks to just one day with the introduction of a new ecommerce platform from BT Fresca.

McAfee analyses abandoned shopping carts
December 4, 2009 – 2:11 pm | Comments Off
McAfee analyses abandoned shopping carts

The web security specialist has published a white paper investigating the major reasons shoppers abandon carts, how long the average delay is between first visit and final purchase and the reasons why shoppers delay a purchase.

One in four marketing emails sent on Cyber Monday were never received
December 4, 2009 – 2:09 pm | One Comment
One in four marketing emails sent on Cyber Monday were never received

The huge volume of marketing emails sent on Cyber Monday in the US caused delivery queues at ISPs that led to spam filters going on high alert and only 76.2% of emails making it to the recipient’s inbox, according to an analysis by Pivotal Veracity.

Email and social media key areas for investment in 2010
December 4, 2009 – 2:04 pm | 2 Comments
Email and social media key areas for investment in 2010

69% of respondents to an international survey conducted by Strongmail plan to integrate social media and email marketing next year — but only 42% of those who have already done so have seen a lift in the performance of their campaigns

Apple, John Lewis and Tesco Direct join the Hot Shops top ten
December 1, 2009 – 2:32 pm | Comments Off
Apple, John Lewis and Tesco Direct join the Hot Shops top ten

Amazon, Argos and Play have retained their positions as the top three UK online retailers in the latest IMRG-Hitwise Hot Shops List, whilst Apple enters the top ten at number four, John Lewis is new in at number nine and Tesco Direct is the new number ten.

Online retailers still don’t offer enough delivery options
December 1, 2009 – 2:29 pm | One Comment
Online retailers still don’t offer enough delivery options

The majority of online retailers have yet to embrace the idea that more delivery choices can improve their customer proposition, with only 9.7% offering AM/PM options and just 6.9% offering evening deliveries, according to a new survey.

US retailers see 11% growth in Black Friday online sales
December 1, 2009 – 2:24 pm | Comments Off
US retailers see 11% growth in Black Friday online sales

Sales were up 11% overall this year compared to last year, but several major retailers had problems keeping their sites online.

Asda picks HDN for non-food home deliveries
December 1, 2009 – 2:16 pm | Comments Off
Asda picks HDN for non-food home deliveries

Customers can now order online or in store and can opt for either home delivery or collection from store.

Don’t shut up your email shop on Christmas Eve
December 1, 2009 – 2:14 pm | Comments Off
Don’t shut up your email shop on Christmas Eve

Retailers should take full advantage of the ‘dead zone’ between Christmas and New Year, says Emailvision.