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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Article Archive for February 2009

Guest Comment: Successful marketing in a contracting economy
February 27, 2009 – 2:15 pm | Comments Off

Social Media Influence 09, the Internet Retailing conference’s sister event, takes place in London next Tuesday, March 3rd. Matthew Yeomans (pictured) and Bernhard Warner of Radar DDB and Social Media Influence take a look at the benefits social media can bring to online retailers…

N Brown begins overseas expansion plan
February 27, 2009 – 2:13 pm | Comments Off

The home shopping giant has opened up its UK websites to overseas customers, launched a German version of its Simply Be catalogue and website and plans launches in North America, Australia and South Africa in 2010

Ocado signs content deal with Dorling Kindersley
February 27, 2009 – 2:12 pm | Comments Off

Recipes from Dorling Kindersley’s cookery books are now appearing in Ocado’s recipe section with the aim of allowing the etailer to gain better insight into consumers preferences

Morrisons in no hurry to move into online sales
February 27, 2009 – 2:11 pm | Comments Off

“Grocery online retail has not yet been proven as a profitable model,” says marketing director Michael Bates

John Lewis & Boots lead improvements in ecommerce accessibility
February 27, 2009 – 2:10 pm | Comments Off

A new report from Webcredible has found that top UK retailers are now increasing their focus on accessibility issues but seven out of nineteen retailers scored lower this year than last…

PriceGrabber launches free delivery comparison site
February 27, 2009 – 2:01 pm | Comments Off

The comparison shopping service has introduced a new site that only searches amongst products that come with free delivery

Kroger takes mobile coupons nationwide
February 26, 2009 – 2:22 pm | Comments Off

The US supermarket giant has introduced a mobile coupon programme in its 2,400 locations across the US after a successful trial in 200 stores

Amazon.com lets shoppers make purchases via SMS
February 26, 2009 – 2:21 pm | Comments Off

With the etailer’s new TextBuyIt service, customers simply text the details of the item they are looking for (or even looking at in-store) to Amazon’s special shortcode number and get product details and help with making the purchase in return

Foresee finds out how shoppers use their phones in-store
February 26, 2009 – 2:20 pm | Comments Off

A survey of 7,000 consumers has discovered that 25% already use their mobile phones to enhance their in-store shopping experience — and those who do are buying more in-store

Lucky magazine launches iPhone shopping application
February 26, 2009 – 2:19 pm | Comments Off

Readers who download the Lucky At Your Service application can use it to locate a particular brand, colour and even size of shoe in nearby stores then get the item put on hold or place an online order

Mobile barcode vouchers become a reality
February 26, 2009 – 2:18 pm | Comments Off

Latest enhancement of digital voucher platform allows mobile phone vouchers to be accepted at more than 20,000 UK retailers

Torex unveils multi-channel loyalty system
February 26, 2009 – 2:16 pm | Comments Off

Torex Loyalty adds mobile coupons and SMS promotions to in-store and web-based loyalty programmes

Ecommerce comes out top in National Customer Satisfaction Index
February 24, 2009 – 2:32 pm | Comments Off

Pureplay online retailers outperformed supermarkets, department stores, electrical retailers and petrol stations in the first UK edition of CFI’s customer satisfaction index

Kew reports 30% increase in conversion rate on new website
February 24, 2009 – 2:31 pm | Comments Off

The fashion chain has seen a significant improvement in the performance of its website since relaunching on BT Fresca’s ecommerce platform

Sainsbury’s to take website offline for maintenance
February 24, 2009 – 2:28 pm | Comments Off

The supermarket chain’s site will be down over the weekend in a move that could cost it more than £1m

Asos redesigns its website
February 24, 2009 – 2:27 pm | Comments Off

The online fashion retailer has a new website, is launching an online community channel and has added childrenswear to its fast expanding product offering

River Island to drop Flash site by end of year
February 24, 2009 – 2:23 pm | Comments Off

One of the last major retailers to run an all Flash ecommerce site says it will be replacing it with a new site by the end of 2009

Waitrose launches online tasting panel
February 20, 2009 – 3:46 pm | Comments Off

MyWaitrose is to give members exclusive behind-the-scenes access to the development of new products and to the experts and food producers that create them

Improving customer satisfaction improves retailers’ stock market value say researchers
February 20, 2009 – 3:44 pm | Comments Off

The latest American Customer Satisfaction Index shows that retailers who have been improving their customer satisfaction scores lost only half as much of their stock market value last year as those whose score declined

Music sites go down as ecommerce supplier goes bust
February 20, 2009 – 3:43 pm | Comments Off

The Ministry of Sound, Oasis and others had their ecommerce sites go down last week following the collapse of their website supplier Trinity Street