Internet Retailing

Items tagged with 'vouchers'

Google maps: commerce at last! Coupons for local businesses

Here's the Google Maps business model... You search for something and local companies can be listed along with coupons or vouchers for promotions that customers can print themselves.

BP's mobile voucher campaign

BP is using digital vouchers sent to mobile phones to drive customers to their Wild Bean Cafes. The vouchers are validated in real time at the tills in the 173 outlets. Vouchers are the holy grail of managed, accountable promotional activity and support astonishing levels of targeting and customer segmentation. The UK has been highly resistant to vouchers - unlike the US - but this direct-to-mobile capability could unlock vouchering: to sighs of relief from digital marketers.

Littlewoods "relents" and refunds reclaimed vouchers

Apart from the fact that there are too many words starting with "re" in the headline, the only two interesting things about this story are its inevitability and the peculiar skill of managing to look curmudgeonly even when giving away money...


High Street hit by online discounts

Christmas discount voucher schemes are playing a major role in consumers shopping plans as savvy shoppers move online in a year where Internet activity has doubled.

Websites that offer discounts, coupons and promos are now the fastest growers

Walkers tops the list of fastest growing websites as its Brit Trips promotion begins to pay off and cash-strapped consumers turn to sites offering ways to find vouchers, coupons and promotions

Coupons have knock-on effects with cash-strapped consumers

Offering coupons and discount vouchers has a range of positive knock-on effects on how consumers view your company in a downturn, researchers have found