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Items tagged with 'ugc'
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Never shy about outsourcing work to its ever-eager customers, Amazon has added a new feature to its website - allowing customers to suggest terms and definitions that other users may find useful... Retailers should note - it's a great way to address lexicographical and synonym-related problems.
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The growth of UGC sites has been demonstrated today by ComScore's report on their usage levels. Retailers shouldn't be surprised - people are social beings and like to talk and contribute. The question for us is one of money - how we make it from all of the chatter...
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