Internet Retailing

Items tagged with 'search'

Consumer electronics buyers search more for gadgets

New research into the search stages consumers go through when looking to purchase electronics goods has come up with some surprising results — and a way for some more of that search marketing spend to be spread across the business and not just allocated to online...

Opinion – You have to optimise to evolve

Mark Simpson, Managing Director at Maxymiser argues that ultimately to succeed online organisations need to be able to convert browsers into customers using content optimisation, not search

Site Search buyer's guide 2006

e-consultancy release their buyer's guide for on-site search.

Research into how search drives travel purchases

Beyond hype, a consortium of Yahoo!, Media Metrix and Media Contacts, has analysed the purchasing behaviour of search-acquired visitors on travel sites over a three-month period. Their research shows nearly 10m transactions from 7.5m customers. Their research included nearly 8000 interviews and the conclusion are intuitive and hitherto difficult to quantify...

IAB brings main search engines together to combat click fraud

While click fraud is widely suspected and notoriously difficult and expensive to detect and eliminate, the key issue is one of confidence: are advertisers still happy to commit budgets to PPC? The IAB and MRC, along with the Googles, Yahoos, Asks of the world have agreed a new standard. Yippee.

Murdoch and Google: monetise MySpace - and more

There is no more bracing sound in the jungle than two mighty creatures getting comfortable with each other. Google, doyen of search and everything in beta, and Murdoch's MySpace (and more) are now cosying up on the matter of search (irrelevant) and ad revenue (kerching). Why should we care?

Amazons "Search Suggestions" - user contributed content at its best

Never shy about outsourcing work to its ever-eager customers, Amazon has added a new feature to its website - allowing customers to suggest terms and definitions that other users may find useful... Retailers should note - it's a great way to address lexicographical and synonym-related problems.

Silver surfers now equal 18-24s on price comparison sites

Recent research by Pricerunner.co.uk shows the volume of 18-24 year old was the same as that of 55-64 year old on its services - a neat summtry.

Travel terror - food for thought for retailers

Hitwise have released the statistics for key travel terms following the terror alerts which blighted the UK's travel arrangements in August. A key learning point is that those whose booking systems and businesses are online get the majority of the traffic. A blinding flash of the obvious, of course, but it's a timely reminder - with the Christmas peak approaching - that as more and more of our business is transacted online that we need to plan for peak surges far in excess of historical precedent.

Internet retailing stirs up search industry

A number of deals, launches and murmurings recently have underlined the value of internet retailing to the search market in the UK: marketing services agency ValueClick has acquired shopping.net; a new, shopping search engine has launched; yell.com has launched a food and drinks channel; and Google rankings have been causing a stir.

Searchandising makes a difference to e-commerce

Search tools convert shoppers to buyers at conversion rates of 5% or higher for 60% of companies which track this metric, according to research by market intelligence company Aberdeen (and sponsored by Mercado).

Sales engine for website search solutions

Transversal has made its behavioural online sales solution available as a stand-alone product so that it can "snap into existing systems to generate higher response rates and sales". It has previously been available only as one part of the company's eService solution.

Google v Microsoft/Yahoo

US software company Net Applications looks at the global search market and asks whether Google would welcome a Microsoft/Yahoo merger.

Progress Software upgrades EasyAsk for E-Commerce

Progress Software has upgraded its EasyAsk for E-Commerce search, navigation and merchandising software. The upgrade will enable e-retailers and distributors to dramatically increase online catalogue size and offers faster search and browsing.

V5.0 site search launched by Visual Sciences

Visual Sciences (formerly known as WebSideStory) has launched version 5.0 of its award-winning site search solution. The latest version standardises workflows and presentation templates, "making configuration more intuitive while streamlining the implementation process" - and, as the company is keen to announce, allows fast track deployment ensuring new functionality is up and running on e-retailers' sites "well before the Christmas shopping season".

Google, Bigmouthmedia and the Best Practice Funding

Google has announced the end of the European Best Practice Funding - its scheme to encourage agencies to increase CPC spend and try out new initiatives such as Gadget Ads. As of January 2009 the whole BPF scheme will be removed and from January 2008 the "growth kicker" will be removed. Bigmouthmedia UK MD, Lyndsay Menzies, comments on the move...

Websites have two minutes to win over consumers

Nearly three-quarters of online shoppers (71%) in the UK will leave a retail website within one to two minutes of not finding the products they are looking for.

Google moves to real time Adwords quality scoring

The search giant is tuning its Adwords programme with on-the-fly evaluation of keyword quality scores

Internal Search

Nearly three-quarters of online shoppers (71%) in the UK will leave a retail website within one to two minutes of not finding the products they are looking for.