Items tagged with 'partnership'
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Blurring the lines between e-media and etailing: Marie Claire signs partnership deal with my-wardrobe.com
Once upon a time the lines between a publication and a retailer were really clear. But, gradually, affiliate marketing has been blurring those lines. Now Marie Claire has blurred them still further with the launch of a co-branded fashion trends channel with an online fashion retailer, opening the door for similar deals to be struck between retailers and publishers in other sectors as well
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