Internet Retailing

Items tagged with 'multichannel'

Comment - Ignore the call centre at your peril

Don’t just dismiss Call centres argues ATG’s Director Ian Davis they’re more than just an avenue for complaints they’re also a valuable revenue generating tool in a multi-channel operators tool box.

IR2008 session report — Cross channel: beyond multichannel

Stream three at Internet Retailing 2008 examined the latest trends in multiple channel retailing, moving beyond multichannel to true, integrated cross channel solutions. Stream chairman Ray Fowler from CVL reports on the key messages from the session and the tips delegates received

Nearly half of shoppers switch retailers as they move between channels

New research from IBM shows that consumers love multichannel shopping, but you can't necessarily rely on them to stay loyal to you across multiple channels

[Editorial] Embrace multichannel, integrate, ???, profit!

InternetRetailing.net's web editor, Sarah Clark, on the day's news...

Guest Comment: Spreading your eggs across more virtual baskets

Richard Higginbotham of CDMS makes the case for improving your customer communications with more multichannel options, and shows us what marketers think of each other's efforts in the process...