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Items tagged with 'merchandising'
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RichFX, one of the leading providers of "visual merchandising solutions" ('pictures on the web' to you and me) has taken a step to make its tools more accessible to customers and outwith the IT department.
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Amazon's move beyond books has been interesting to watch since it's been looking for a 'retailing flair' outside categories where there existed a complete, cardinal and accessible 'catalogue of the whole world'. Their Apparel moves indicate that the search could be over...
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Blacks. Millets. Mercado. The press release says the rest, although IR's spies have been rifling through some dustbins to see what else we can learn...
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E-commerce is continuing to spread its fingers out across the whole retail business and away from the IT/marketing/e-commerce department of multi-channel retailers. This, of course, has had a knock-on effect on people's workload, reporting and required skills. This leaves retailers with the quandry of do you expect people who were hired for their skills and expertise in other areas - such as merchandising - to learn IT skills or do you bring in systems which allow them to do their job more effectively?
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Search tools convert shoppers to buyers at conversion rates of 5% or higher for 60% of companies which track this metric, according to research by market intelligence company Aberdeen (and sponsored by Mercado).
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Retailers using the EasyAsk e-commerce platform, from Progress Software, significantly outpaced their competition in online sales conversion during November and December 2006, according to research from Nielsen//NetRatings. They also achieved the highest online conversion rates among all users of commercially available e-commerce search and navigation technologies during nine of the twelve months in 2006.
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Transversal has made its behavioural online sales solution available as a stand-alone product so that it can "snap into existing systems to generate higher response rates and sales". It has previously been available only as one part of the company's eService solution.
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Progress Software has upgraded its EasyAsk for E-Commerce search, navigation and merchandising software. The upgrade will enable e-retailers and distributors to dramatically increase online catalogue size and offers faster search and browsing.
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Sterling Commerce has launched a number of offerings for multi-channel businesses as part of its Sterling Selling and Fulfilment Suite.
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