Items tagged with 'marketing'
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Opinion - Are You Being Served?
The web needs to go back to the customer service given by the old fashioned corner shop rather than the high street superstore says Malcolm Duckett VP Marketing and Operations at, Speed-Trap
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User experience is king!
The web needs to go back to the customer service given by the old fashioned corner shop rather than the high street superstore says Malcolm Duckett VP Marketing and Operations at, Speed-Trap
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Internet Marketing spends reaches new high. So what?
Summer temperatures are soaring and so is the proportion of marketing spend switching to online (in both proportional and absolute terms). This is a nice headline, but does it matter? Is advertising simply pouring good money after bad while reinforcing chronic customer disloyalty? -
Customer-centricity... does this ring bells?
An excellent article (via CRMGuru.com) on top-down customer-centricity: "we're customer-centric because I say we are". An interesting article on leadership versus management. -
Email success - focus leads to success
Recent research (quoted via e-Consultancy.com) shows that the greater the focus on targeting your customers and the more concise and relevant the message, the greater the conversion. Whether you call this "focus" or personalisation is a matter of scale - either way, the results justify the gut feeling that relevance leads to conversion success. -
[Editorial] 2007 will see increase in brand building online
Christian Panayi, Head of Marketing for online marketing specialists Fuel, looks into his crystal ball for 2007.