Items tagged with 'i-movo'
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BP's mobile voucher campaign
BP is using digital vouchers sent to mobile phones to drive customers to their Wild Bean Cafes. The vouchers are validated in real time at the tills in the 173 outlets. Vouchers are the holy grail of managed, accountable promotional activity and support astonishing levels of targeting and customer segmentation. The UK has been highly resistant to vouchers - unlike the US - but this direct-to-mobile capability could unlock vouchering: to sighs of relief from digital marketers. -
"Mobile vouchers" can now be redeemed via the PayPoint network
i-Movo's deal with PayPoint significantly extends the reach and viability of mobile vouchering for retailers.
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2shop4.com - buy a product from an ad with a text message
it's old hat nowadays to send a text (SMS) in response to an advert or billboard to receive further information. A new service goes a major step further - you can now buy the product directly via a text message.
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