Internet Retailing

Items tagged with 'email'

Image suppression is the norm

A new report finds that broadcast email open rates are falling while click-throughs are on the up, confirming what many email marketers have long suspected: Measuring open rate with a 'web beacon' is no longer effective

Email success - focus leads to success

Recent research (quoted via e-Consultancy.com) shows that the greater the focus on targeting your customers and the more concise and relevant the message, the greater the conversion. Whether you call this "focus" or personalisation is a matter of scale - either way, the results justify the gut feeling that relevance leads to conversion success.

Landing pages not linked to email promotion

More than four out of ten companies practicing email marketing in the UK and across the US fail to repeat promotional copy through to the landing page, thereby running the risk of confusing customers who will quickly abandon the site, according to a survey by email service provider Silverpop.

Coremetrics upgrade offers behavioural targeting for email campaigns

Coremetrics (digital marketing optimization solutions) has announced that a significant upgrade to its behavioural email marketing offering will be launched in September (it's currently undergoing beta testing). The solution integrates with the major email service providers - including Cheetahmail, eDialog, Exact Target and Responsys.

Online retailers not responding to first contact

A third of online retailers in the UK and US are failing to communicate with new customers at the first point of contact, according to a study from email marketing company Silverpop.

Intelligent sending increases email opening rates

An 'intelligent time sending' feature has been added to the PureResponse email system to help e-retailers identify when recipients are most likely to open and read their emails.

Numero automate Lakelands email responses

Lakeland’s average email response time is reduced from 18 hours to 3.9 hours by introducing numero's SmartAgent customer interaction management software

Email is not working

Companies 'losing hundreds of millions of pounds' due to poor email deliverability, research shows

Confetti wedded to Neolane email marketing system

Wedding and events specialist Confetti has found that getting to know its customers, and then sending them highly targeted product offers based on their preferences, has paid dividends with a huge increase in sales

Email click-throughs are up — but research confirms open rate metric no longer works

A new report finds that broadcast email open rates are falling while click-throughs are on the up, confirming what many email marketers have long suspected: Measuring open rate with a 'web beacon' is no longer effective

Wyevale reports major improvements in online marketing activity

Wyevale Garden Centres has announced major improvements in the efficiency of its email marketing and brought in new marketing advisors this week, just as Tesco finally completed its takeover of Wyevale rival Dobbies...

Argos preparing to launch customer reviews?

An interesting email landed in my inbox from Argos this week, asking me to write a review for a product I reserved using the company's Check & Reserve service but then didn't buy. It looks pretty clear that the company is getting ready to add customer reviews to its website. Perhaps more interesting, though, is what it tells us about what the company does and doesn't know about Check & Reserve follow-throughs...

Slowdown prompts growth in email marketing sector

The UK market for email marketing platforms is set for strong growth this year as the faltering economy makes customer retention increasingly important

Increasing Your Clickthrough Rates

A new report finds that broadcast email open rates are falling while click-throughs are on the up, confirming what many email marketers have long suspected: Measuring open rate with a 'web beacon' is no longer effective