Internet Retailing

Items tagged with 'email'

Email success - focus leads to success

Recent research (quoted via e-Consultancy.com) shows that the greater the focus on targeting your customers and the more concise and relevant the message, the greater the conversion. Whether you call this "focus" or personalisation is a matter of scale - either way, the results justify the gut feeling that relevance leads to conversion success.

Landing pages not linked to email promotion

More than four out of ten companies practicing email marketing in the UK and across the US fail to repeat promotional copy through to the landing page, thereby running the risk of confusing customers who will quickly abandon the site, according to a survey by email service provider Silverpop.

Coremetrics upgrade offers behavioural targeting for email campaigns

Coremetrics (digital marketing optimization solutions) has announced that a significant upgrade to its behavioural email marketing offering will be launched in September (it's currently undergoing beta testing). The solution integrates with the major email service providers - including Cheetahmail, eDialog, Exact Target and Responsys.

Online retailers not responding to first contact

A third of online retailers in the UK and US are failing to communicate with new customers at the first point of contact, according to a study from email marketing company Silverpop.

Intelligent sending increases email opening rates

An 'intelligent time sending' feature has been added to the PureResponse email system to help e-retailers identify when recipients are most likely to open and read their emails.

Numero automate Lakelands email responses

Lakeland’s average email response time is reduced from 18 hours to 3.9 hours by introducing numero's SmartAgent customer interaction management software

Email is not working

Companies 'losing hundreds of millions of pounds' due to poor email deliverability, research shows

Wyevale reports major improvements in online marketing activity

Wyevale Garden Centres has announced major improvements in the efficiency of its email marketing and brought in new marketing advisors this week, just as Tesco finally completed its takeover of Wyevale rival Dobbies...