Items tagged with 'editorial'
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[Editorial] Google's "Checkout" and the retail challenge
Google's "Checkout" is more than a payment sytem to rival PayPal: this system questions who is the actual retailer in the mind of the customer, and weakens retailers' increasingly tentative grip on customer loyalty. -
[Editorial] Punish a retailer for £5, yet too lazy to take £80m in savings
Retailers know how they are punished for falling off the 'first page' of Price Comparison engines by a drop in sales, yet recently-released research from Pricerunner shows that customers are " One in five Britons will not get out of bed to save a tenner on a purchase and one in ten would rather stay on the sofa than bank £50". As retailers screw their margins to insignificance in order to shift product via price comparison, and to 'close the sale' online, what are we to make of this behaviour? -
Blurring the lines between e-media and etailing: Marie Claire signs partnership deal with my-wardrobe.com
Once upon a time the lines between a publication and a retailer were really clear. But, gradually, affiliate marketing has been blurring those lines. Now Marie Claire has blurred them still further with the launch of a co-branded fashion trends channel with an online fashion retailer, opening the door for similar deals to be struck between retailers and publishers in other sectors as well
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[Editorial] Embrace multichannel, integrate, ???, profit!
InternetRetailing.net's web editor, Sarah Clark, on the day's news...
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