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Items tagged with 'e-consultancy'

  • The Future of Digital Marketing conference

    In just one day find the answers to the questions we’re all asking about multichannel marketing, consumer behaviour, social networking and more

  • Site Search buyer's guide 2006

    e-consultancy release their buyer's guide for on-site search.

  • Retailers' resistance to Google Checkout

    As predicted here when we covered the release of Google Checkout, retailers look to shun the service over concerns about loss of ownership of their customers (according to a recent survey quoted on e-consultancy.com)

  • Email success - focus leads to success

    Recent research (quoted via e-Consultancy.com) shows that the greater the focus on targeting your customers and the more concise and relevant the message, the greater the conversion. Whether you call this "focus" or personalisation is a matter of scale - either way, the results justify the gut feeling that relevance leads to conversion success.

  • The Google Algorithm - reverse-engineered?

    Understanding how Google ranks pages is the holy grail of search marketing, and today Rand at SEOmoz has published his view on this: a combination of experience and reverse engineering. There are over 200 factors that combine to give the weighting, but this view is a great aid memoire in planning one's page design, text and linking strategy.

  • Blogs' impact on retailers: Hitwise Blog

    Heather Hopkins, in her blog on Hitwise, posts her reflections on e-consultancy's "Blogging for Business" conference. She says "Retailers may think they are not part of the conversation on blogs - but they are. Brands are mentioned on blogs every day and 6.3% of downstream visits from blogs go to Shopping & Classifieds websites."

  • Are your competitors measuring email ROI?

    Almost half of companies are failing to track their return on investment from email, according to research by online publisher E-consultancy and email marketing agency Adestra.

  • Search still most effective for generating leads

    The majority of multi-channel organisations are generating leads online with the intention of converting them offline but many feel that there is room for improvement when it comes to measuring the effectiveness of their online lead generation activity.

  • Marketers see Google's dominance as a risk

    Google continues to take the biggest share of the search engine marketing budget from UK company with most companies rating the search engine as the best for return on investment. However, more than half believe that Google has an unhealthy dominance of the UK search engine marketplace and that its dominance represented a risk of some sort (albeit a low risk in some cases).

  • Widgets, feeds and personalised pages - retailers take products to consumers

    Has e-commerce reached the stage where retailers and brands should be looking at new ways to push their products to where the internet users want them rather than simply trying to attract shoppers to well-designed sites? A number of recent launches suggest it's time for e-retailers to start exploring further away from their home page.

  • Affiliate marketing is most cost-effective customer acquisition tool

    Affiliate marketing delivers the most cost-effective customer acquisition, according to research from E-consultancy.com and affiliate network buy.at. Retailers spend an average of 19% of their online budget in this channel.

  • 10 ways to improve 'Product Page' design... in time for Christmas

    Graham Charlton over at e-consultancy.com has a succinct 'top 10' of improvements to product pages - timed for the last minute pre-Christmas site polishing.

  • Web analyses lost on businesses

    Companies are typically failing to adopt a coherent strategy which ties in web analytics data with business objectives, according to research published this week by E-consultancy and Lynchpin

  • Digital agencies optimistic despite economic gloom

    Digital agencies are being positive about the next 12 months and project that they will grow their turnover by an average of 28% year-on-year in 2008, according to research published today

  • Ad Networks to grow by 60% in 2008

    Media spend on online advertising networks will grow by 60% in 2008 to an estimated £385 million, according to a new report published by E-consultancy

  • Email is not working

    Companies 'losing hundreds of millions of pounds' due to poor email deliverability, research shows
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