Items tagged with 'crm'
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Etailers' "dumb" customer service exposed
A recent survey of customer service knowledge and response times finds no more than 5/10 FAQs answered correctly, and emails going unacknowledged for 100 hours or more. Still, this won't surprise many etail professionals wrestling with overlapping but non-communicating systems. The damage to sales comes from the fact that enquiries online are often from "pre-customers" qualifying the etailer... -
Subway: payment, loyalty and vouchering all in one card
Having written today about loyalty cards and vouchers, this article in eWeek investigates how Subway, the sandwich chain with 26,000 outlets, has integrated payments, loyalty and CRM programs on to one card. -
Webcast: "5 lessons web analysts can teach the CEO"
This promises to be an interesting session, with Jim Sterne headlining. The webcast on September 14 is free to qualified applicants and is sponsored by Unica -
Confetti wedded to Neolane email marketing system
Wedding and events specialist Confetti has found that getting to know its customers, and then sending them highly targeted product offers based on their preferences, has paid dividends with a huge increase in sales
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