Internet Retailing

Items tagged with 'coremetrics'

Internet Marketing spends reaches new high. So what?

Summer temperatures are soaring and so is the proportion of marketing spend switching to online (in both proportional and absolute terms). This is a nice headline, but does it matter? Is advertising simply pouring good money after bad while reinforcing chronic customer disloyalty?

Integrating metrics into online merchandising

Those busy folk at Mercado have partnered with Coremetrics and others to provide real-time information on the effectiveness of merchandising activity. Lack of real-time information is a major complaint of online store managers, and configuring analytics software is a complaint from the IT team. A packaged and "self-adjusting" combination therefore is immediately attractive.