Items tagged with 'conchango'
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HMV creates tranactional website, hmvdigital.
Building upon their previous moves online, HMV is adding a dedicated, enhanced transactional website, linked from their main website. Details are from the Conchango press release, with launch slated for August 2006. -
BP's mobile voucher campaign
BP is using digital vouchers sent to mobile phones to drive customers to their Wild Bean Cafes. The vouchers are validated in real time at the tills in the 173 outlets. Vouchers are the holy grail of managed, accountable promotional activity and support astonishing levels of targeting and customer segmentation. The UK has been highly resistant to vouchers - unlike the US - but this direct-to-mobile capability could unlock vouchering: to sighs of relief from digital marketers. -
Conchango predicts Christmas winners and losers
I love a company that'll nail its colours to the mast, and digital agency Conchango has pulled no punches in setting out its bets for the winners and losers this year. Props to them for this and - while I haven't fully checked the winners against their client roster - the reasoning used resonates: product, availability, findability and service. January will be the time to review the predictions and we'll be asking Conchango to take a post-hoc view on their predictions... -
"Avoid the lazy option" - Conchango's tips for moving a brand online
In an article in The Retail Bulletin Lorraine Branch of Conchango shares her thoughts on moving a brand online - can it be that hard? " -
Conchango launches Web2.0 performance measurement service
Conchango.com, the business consultancy and systems integrator, is further productising its broader expertise in ecommerce with the recruitment of former i-level executive David Ellis to head a new service offering to research and assess audience types and provide analysis of behavioural patterns.
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