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Internet Retailing

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  • IR2008 session report — Lessons from retailers with second mover advantage

    Stream two at Internet Retailing 2008 looked at "Fast track to success: second mover advantage on the web" and focused in on the approach taken by retailers who have launched transactional websites only recently and how they have taken advantage of their second mover position to succeed. Stream chairman Dr Mike Baxter from Moneyspyder reports on the top tips speakers passed on to delegates and the key lessons learned