Items tagged with 'campaign'
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Image suppression is the norm
A new report finds that broadcast email open rates are falling while click-throughs are on the up, confirming what many email marketers have long suspected: Measuring open rate with a 'web beacon' is no longer effective
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Sunday trading laws to remain in force.
The Government has rejected calls to extend or fully deregulate Sunday trading hours saying that the restrictions in the 1994 Act are "still relevant". -
Email click-throughs are up — but research confirms open rate metric no longer works
A new report finds that broadcast email open rates are falling while click-throughs are on the up, confirming what many email marketers have long suspected: Measuring open rate with a 'web beacon' is no longer effective
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Search marketers show tactical expertise and level heads in a crisis
New Media Age has a fascinating article this week on how travel industry search engine marketers reacted to the collapse of XL by leaping into the fray to bid on freed keywords and launch special promotions. We all know we should be prepared in advance to react swiftly in a crisis, but putting it into practice can be complicated. Read on for some XLent ideas...
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Increasing Your Clickthrough Rates
A new report finds that broadcast email open rates are falling while click-throughs are on the up, confirming what many email marketers have long suspected: Measuring open rate with a 'web beacon' is no longer effective
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