Internet Retailing

Items tagged with 'brands'

Consumer electronics buyers search more for gadgets

New research into the search stages consumers go through when looking to purchase electronics goods has come up with some surprising results — and a way for some more of that search marketing spend to be spread across the business and not just allocated to online...

Guest Comment: Turning belt-tightening into brand engagement

Endemic discounting is only a short term option in the bid to woo today's price sensitive consumer; it is marketing tools that enable customer engagement and quantifiable returns that will boost brand value and deliver incremental sales, argues Couponstar's Jared Keen

Proctor & Gamble launches ecommerce site

Is there any limit to the list of brands that can be sold direct to the consumer on the internet? This week, in what looks like a reaction against supermarkets promoting their own labels against brand-name goods, Proctor & Gamble — owner of Duracell, Braun, Crest, Gillette and other top fmcg brands — has launched its own ecommerce site to sell direct to consumers. But will even the most cash-strapped consumer go direct to P&G?

Brands feature in 9 out of 10 searches

UK consumers are abandoning generic search terms such as 'cheap flights' or 'broadband' in favour of popular brands

Internet Retailing 2008 — Last chance to register for free workshops

There's still time to register to take part in the free hot topic workshops that will be running through the day at Internet Retailing 2008 on Tuesday — but you really need to register today!

Can consumers still be persuaded to pay a premium price for a premium product? Or will they only buy on price?

Two new pieces of research on how consumers are adjusting their purchasing of branded supermarket goods have been published this week. They indicate that, yes, consumers are cutting down on premium products — but they can still be persuaded to pay extra for a premium product, so long as it's competitively priced or if they think it's good for them

Banner adverts can lift online sales by 27% — and instore sales by 17% as well

If you're looking at your advertising budget and wondering where best to make some cuts, new research from Comscore provides an unusually scientific approach to answering the question of whether brand advertising can actually drive traffic to your website. The answer? Yes, it certainly does...