Items tagged with 'branding'
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Gap.com: Don't put all your eggs in one basket
The decision by Gap.com to allow customers to add products from any of its retail brands into one basket has backfired, according to the latest US retail satisfaction index
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Why did this idea fail?
The decision by Gap.com to allow customers to add products from any of its retail brands into one basket has backfired, according to the latest US retail satisfaction index
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IR2008 session report — Lessons from retailers with second mover advantage
Stream two at Internet Retailing 2008 looked at "Fast track to success: second mover advantage on the web" and focused in on the approach taken by retailers who have launched transactional websites only recently and how they have taken advantage of their second mover position to succeed. Stream chairman Dr Mike Baxter from Moneyspyder reports on the top tips speakers passed on to delegates and the key lessons learned
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Polo Ralph Lauren launches world's first luxury m-commerce site
Trailblazing mobile commerce site combines strong branding and good looks with ease of use from a mobile device.
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Download The NeoReader
Trailblazing mobile commerce site combines strong branding and good looks with ease of use from a mobile device.
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