Internet Retailing

Items tagged with 'brand'

Retailers become advertisers on their sites?

Scott Karp, over at Publishing2.0, writes about the new development of destination retailers carrying advertising for other retailers or products on their sites...

[Podcast] eCommerce Service levels are a key part of brand equity

Over at eWeek there's an interesting podcast: "Web site security and reliable transaction completion aren't just operating issues: they're also becoming an important part of brand equity. Peter Coffee talks with industry observers and toolmakers about their recent research into online consumer concerns".

"Avoid the lazy option" - Conchango's tips for moving a brand online

In an article in The Retail Bulletin Lorraine Branch of Conchango shares her thoughts on moving a brand online - can it be that hard? "

How do you measure engagement?

The issue of engagement marketing is not a new concept for marketers but the expansion of social media and the need for retailers to measure brand awareness and propensity to buy online puts it in a new light.

Online retailers fail to make favourable impression in brand strength survey

Neither internet brands nor retailers have scored highly in this year's Superbrands survey – except Google and M&S who emerge with sparklingly shiny brand images.

Guest Comment: Affiliate marketing can work for luxury brands too

Luxury brands traditionally shy away from the free-for-all that is affiliate marketing, but with recession looming now could be a good time to re-examine this cost-effective channel. Webgains' Hero Grigoraki offers experience and sound advice for luxury brand marketers...