Items tagged with 'bp'
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BP's mobile voucher campaign
BP is using digital vouchers sent to mobile phones to drive customers to their Wild Bean Cafes. The vouchers are validated in real time at the tills in the 173 outlets. Vouchers are the holy grail of managed, accountable promotional activity and support astonishing levels of targeting and customer segmentation. The UK has been highly resistant to vouchers - unlike the US - but this direct-to-mobile capability could unlock vouchering: to sighs of relief from digital marketers.
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