Internet Retailing

Items tagged with 'analytics'

Integrating metrics into online merchandising

Those busy folk at Mercado have partnered with Coremetrics and others to provide real-time information on the effectiveness of merchandising activity. Lack of real-time information is a major complaint of online store managers, and configuring analytics software is a complaint from the IT team. A packaged and "self-adjusting" combination therefore is immediately attractive.

Web analytics crucial for best-in-class performance

94% of best-in-class companies have executive level sponsorship or are in the process of gaining executive support to leverage analytics as a method to measure and manage business processes across their entire organizations, according to research backed by online marketing intelligence software and services company Site Intelligence.

WebTrends puts consumer at the centre of marketing

WebTrends (consumer-centric analytics and marketing intelligence solutions) has launched WebTrends Marketing Lab 2, an integrated suite of business solutions to "optimise site performance, build customer engagement and drive more effective and targeted marketing".

Visual Sciences improves site for 120 countries

Graphic design and print company VistaPrint is reporting significant improvements after implementing changes based on analytics insight from Visual Site.

Analytics compares web and call centre channels

Ecommerce call centre specialist GoResponse has launched a web-based reporting system providing real-time information and the ability to compare the sales results of the call handling channel against web-based sales.

Conchango launches Web2.0 performance measurement service

Conchango.com, the business consultancy and systems integrator, is further productising its broader expertise in ecommerce with the recruitment of former i-level executive David Ellis to head a new service offering to research and assess audience types and provide analysis of behavioural patterns.

Tag your site in a day

Coremetrics quick start service reduces time for the deployment of web analytics by 95%, and enables businesses to tag their web sites in a single day

Guest Comment: The last click wins — unravelling the customer journey

At present, 100% of an online sale is normally accredited to the last click, despite this being inaccurate and not truly reflecting the way online marketing really works. Redeye's Mark Patron examines the issues around the 'last click wins' debate and considers how to make online data more accurate, actionable and profitable

Dabs looks to Tealeaf to study customer abandonment

As Dabs picks Tealeaf's traffic analysis solution to find customer experience issues quickly and correct them fast, this type of 'shoulder surfing' real time analytics is transitioning from a 'nice to have' feature to an essential tool...

All those percentages do add up!

Matthew Tod, chief executive at independent digital consultancy Logan Tod & Co, takes inspiration from the Olympic successes of the UK cycling team to outline strategies online retailers can use to weather the credit crunch

Guest Comment: How to improve online performance in a tough economy

Matthew Tod, chief executive at independent digital consultancy Logan Tod & Co, takes inspiration from the Olympic successes of the UK cycling team to outline strategies online retailers can use to weather the credit crunch