Items tagged with 'affiliate'
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TradeDoubler and LoveFilm test perfomance-based viral marketing
A willingness to look at new ways of structuring a deal may be key in the year ahead, as TradeDoubler and LoveFilm have been finding out...
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Carboncreditz lets online retailers help customers go green
A new scheme from Grass Roots lets consumers earn green credits as they shop and gives brands and retailers the chance to boost their 'responsible citizenship' credentials by offering bonus Carboncreditz as part of their promotional activities
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how?
The high street giant is rumoured to be eyeing overseas profits via the web
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Comment - Ignoring the middleman not an option for retailers
A year after Direct Line called on consumers to ‘cut out the middleman’, third party community sites are going from strength to strength, says Quidco founder Paul Nikkel -
R.O.EYE brings 'web analytics' to affiliate marketing
Affiliate marketing agency R.O.EYE has launched an internal data analysis tool enabling its clients to analyse affiliate programme results beyond standard sales figures. -
M&S to use website to drive overseas sales?
The high street giant is rumoured to be eyeing overseas profits via the web
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M&S overseas expansion
The high street giant is rumoured to be eyeing overseas profits via the web
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Survey charts the rise of online luxury shoppers
As most consumers look set to tighten their belts amid economic worries, a study from affiliate marketing network LinkShare and Jupiter Research reveals that there will continue to be a significant segment of online shoppers that are happy to run around the web snapping up luxury goods and making impulse purchases...
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Bauer Media launches online fashion retailer
The owner of Grazia, FHM and a host of mass market magazines and radio stations has launched Cocosa.com, a high-end fashion retailer with a twist that firmly crosses the line between publishing and retailing. Time for retailers everywhere to re-assess the media in their sector as friend or foe?
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Blurring the lines between e-media and etailing: Marie Claire signs partnership deal with my-wardrobe.com
Once upon a time the lines between a publication and a retailer were really clear. But, gradually, affiliate marketing has been blurring those lines. Now Marie Claire has blurred them still further with the launch of a co-branded fashion trends channel with an online fashion retailer, opening the door for similar deals to be struck between retailers and publishers in other sectors as well
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Now everyone can display competitors' pricing on their product pages
Last month Norwich Union announced it would be showing competitors' pricing on its website. Now Israeli firm Winbuyer is offering all UK retailers a way to display the prices being charged by their competitors on any or all of their product pages. So is this the future of online retailing? Or is it just plain bonkers?
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Guest Comment: Affiliate marketing can work for luxury brands too
Luxury brands traditionally shy away from the free-for-all that is affiliate marketing, but with recession looming now could be a good time to re-examine this cost-effective channel. Webgains' Hero Grigoraki offers experience and sound advice for luxury brand marketers...
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