Internet Retailing

Items tagged with 'advertising'

Internet Marketing spends reaches new high. So what?

Summer temperatures are soaring and so is the proportion of marketing spend switching to online (in both proportional and absolute terms). This is a nice headline, but does it matter? Is advertising simply pouring good money after bad while reinforcing chronic customer disloyalty?

'In-text advertising' gets a new boost

Kontera.com has announced a $7m investment to develop its 'in-text advertising solution'. This is the dark side of javascript (!) in that words within any text can be linked to advertising messages. Clearly this are claimed to be exclusively relevant and non-intrusive (naturally), but this reflects a further encroachment by advertising from the sidebars into the heart of text. An opportunity for advertisers of course, and another filtering challenge for customers!

NMA Interactive Marketing Awards...

Aimed not at the pretty fluff but "to showcase and celebrate the best in interactive marketing and advertising, but from the perspective of effectiveness and ROI." ROI? That's my middle name.

Retailers become advertisers on their sites?

Scott Karp, over at Publishing2.0, writes about the new development of destination retailers carrying advertising for other retailers or products on their sites...

Internet still to prove itself as a brand-building medium

Does the internet still have to prove itself as a brand-bulding medium? Or, are brand owners failing to grasp its potential? Both these issues have been raised this week by by advertising agency Bartle Bogle Hegarty.

Google acquires DoubleClick

Following recent speculation, Google has announced that it is to acquire digital marketing technology and services company DoubleClick, for $3.1 billion in cash. The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.

Integrate on and offline campaigns for 25% higher return

Integrating digital advertising with direct mail campaigns can increase customer spend by almost 25%, according to research for Royal Mail.

Editorial – Social notworking

Heineken decided that Second Life was a web site too far, so will Facebook be the right sort of place to build a brand presence. I think not?

what "time, and money" are you talking about?!

Heineken decided that Second Life was a web site too far, so will Facebook be the right sort of place to build a brand presence. I think not?

Google moves to real time Adwords quality scoring

The search giant is tuning its Adwords programme with on-the-fly evaluation of keyword quality scores

ShopAds

The idea of transactional banner ads has reared its head again this week. At first glance, the concept is enticing — your products on display all across the web with customers able to pop a product into a shopping basket and pay for it all within one simple banner ad space and without ever leaving their web page. But previous attempts to make the concept work have failed to take off. Will it be different this time?

Internet Retailing 2008 — Last chance to register for free workshops

There's still time to register to take part in the free hot topic workshops that will be running through the day at Internet Retailing 2008 on Tuesday — but you really need to register today!

Transactional Widgets

The idea of transactional banner ads has reared its head again this week. At first glance, the concept is enticing — your products on display all across the web with customers able to pop a product into a shopping basket and pay for it all within one simple banner ad space and without ever leaving their web page. But previous attempts to make the concept work have failed to take off. Will it be different this time?

Tesco.com to use Clubcard data to target third-party advertising

Third-party advertising looks set to be a major part of the new-look Tesco.com due to be unveiled in April — and Clubcard data will be used to target advertising to visitors' spending habits

Guest Comment: Offer partners more bang for their buck with digital inserts

New technology makes the online equivalent of 'statement stuffing' very easy and, according to recent research, consumer acceptance is good, so perhaps it's time to consider carrying third party advertising in your order confirmation emails says Response One Group's Damian Coverdale...

Transactional banner ads pop up again — but will they take off?

The idea of transactional banner ads has reared its head again this week. At first glance, the concept is enticing — your products on display all across the web with customers able to pop a product into a shopping basket and pay for it all within one simple banner ad space and without ever leaving their web page. But previous attempts to make the concept work have failed to take off. Will it be different this time?

Banner adverts can lift online sales by 27% — and instore sales by 17% as well

If you're looking at your advertising budget and wondering where best to make some cuts, new research from Comscore provides an unusually scientific approach to answering the question of whether brand advertising can actually drive traffic to your website. The answer? Yes, it certainly does...