Internet Retailing

Items tagged with 'advert'

"High-fun" advertising works best on UGC sites

The internet is starting to take over from television as the best media format for reaching certain demographic groups. Internet users in the 18 - 34 year-old age bracket are more likely to be receptive to adverts on user-generated content sites for specific product categories, according to research conducted by comScore.

Google introduces interactive Gadget Ads

Google is testing a new interactive advert format with a group of AdWords advertisers. Google Gadget Ads are designed to act more like content than static adverts enabling rich media and real-time data feeds to be incorporated into their design.