Items tagged with 'Yahoo'

  • Google top again, again

    Microsoft gives Yahoo an ultimatum while Google just gets on with the job and increases its lead over Yahoo and Microsoft.

  • Click fraud climbs

    Click fraud rate grows to 28.3 percent

  • comment - Google gets bigger

    Microsoft and Yahoo go down in the US search ratings despite millions of pounds in free advertising

  • Yahoo names top sites of 2006

    Tee shirt retailer Split the Atom has won best shopping site of 2006 in the Yahoo Search! annual awards. The site is one of an increasing number of tee shirt retailers which print designs submitted by members of the public.

  • Yahoo ads relevance to search

    Yahoo launched its 'Panama' search marketing ranking model in the US on Monday (5 February), and plans to roll it out to other sites during the second quarter.

  • Social networks can drive traffic

    TopShop.co.uk and ASOS.com last week received more than twice as much traffic from MySpace than from MSN and Yahoo! Search combined, according to competitive intelligence service Hitwise. With nearly twice as much upstream traffic from social networking sites than the e-retail industry average Top Shop is showing how retailers can engage with customers in the social space.

  • Sponsored search click-through rate up with Panama

    comScore Networks, has released the results of a study analysing the changes in Yahoo's click-through rates for sponsored search ads since the official US launch of its new ranking model on February 5, 2007. The introduction of the ranking model is the second phase in the rollout of its new search advertising system, known as Project Panama.

  • Yahoo results not so high

    Yahoo's first quarter profits were never going to be as high as Google's but even in comparison to its own financial report a year ago, business is not looking quite so rosy for Yahoo.

  • Google v Microsoft/Yahoo

    US software company Net Applications looks at the global search market and asks whether Google would welcome a Microsoft/Yahoo merger.

  • Yahoo launches new platform in Europe

    Yahoo! Europe has its launched its sponsored search advertising platform (Panama) in Europe and has started upgrading European advertisers to the new campaign management console.

  • Yahoo Chairman steps down

    It's all move at Yahoo as Chairman and CEO Terry Semel steps down from his day-to-day position. Yahoo co-founder Jerry Yang becomes Chief Executive Officer as Semel becomes non-executive Chairman. Susan Decker, formerly Executive Vice President and Head of Advertiser and Publisher Group, has been named as President of the company.

  • Microsoft to buy Yahoo

    Microsoft has launched a $44.6bn (£22.4bn) bid for Yahoo

  • Yahoo rejects Microsoft bid

    Yahoo's board has finally rejected Microsoft's bid to take over the company.

  • Yahoo to be saved by Murdoch?

    The “will they won’t they?” Yahoo saga just gets better and better as Murdoch threatens to enter the ring

  • Site Advisor reborn?

    A new feature in anti-virus software and on search engines may have negative effects on your businesses web credibility, but you won't know until it's too late.

  • Does your site get a tick or a cross?

    A new feature in anti-virus software and on search engines may have negative effects on your businesses web credibility, but you won't know until it's too late.

  • Search budgets on the up

    Search engine marketing budgets set to increase according to the UK Search Engine Marketing Report 2008
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