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Items tagged with 'VBIS'
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The amount of data that Tesco acquires about its customers offline is legendary. The company is now changing its web analytics system in a bid to gain a greater understanding of its online customers. The move is part of Tesco's multi-channel retail strategy and will enable it to analyse all aspects of its online customer acquisition, retention and conversion behaviour.
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Business intelligence company, Site Intelligence, has launched a new version of its analytics solution - Visitor Behaviour Information System (VBIS). The new version "offers complete integration with email and paid search applications; as well as delivering speed and accuracy for high volume data processing and reports in seconds".
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