Internet Retailing

Items tagged with 'UGC'

Internet Retailing 2008 — Screwfix Direct on the benefits of user generated content

Susan Young, web retention & communications manager for Screwfix Direct, will be telling all about the company's new Rate & Review service during Internet Retailing 2008 on Tuesday 7 October

"Drapers" leaps into the 21st century with Drapersblog

From serious weekly for the fashion trade, to an interactive blogging business - props to Drapers for the launch of drapersblog.com "the forum for everyone in the fashion community to discuss the key issues of the day".

Trusted UGC equals £££s for retailers

A third (34%) of internet users in Europe have not purchased a product after reading other people's comments on the internet, according to research firm Ipsos Mori. While blogs are driving (and blocking) purchases online, it is user-generated content on recognised review sites that is trusted more.

UGC travel sites offer most trusted source of info

Consumers trust user-review sites more than official review sites, travel agents and search engines when looking for a holiday, according to research from Neilsen//NetRatings. This bodes well for the Guardian's upgraded travel site which launched towards the end of last year and might shake up a few more travel agents to expand on what Thomas Cook started with its videos online.

Protecting brands from negative UGC

Companies investing in user-generated content (UGC) websites must consider how they will protect their brands from negative or inappropriate submissions from site users, according to a new white paper from UGC moderation company, eModeration.

"High-fun" advertising works best on UGC sites

The internet is starting to take over from television as the best media format for reaching certain demographic groups. Internet users in the 18 - 34 year-old age bracket are more likely to be receptive to adverts on user-generated content sites for specific product categories, according to research conducted by comScore.

Reevoo launches own product review site

Reevoo has launched a product review site with the aim of sending shoppers who have made their purchasing decision directly to the retail site to carry out the transaction. This service complements Reevoo's existing business which has seen 90 million reviews and ratings published across their retail partner websites including Dixons, Currys, Comet, Orange and Carphone Warehouse.