Internet Retailing

Items tagged with 'Silverpop'

When were transactional emails last revised?

Transactional emails - messages that confirm an order, provide delivery details or perform other post-order functions - are underutilised as marketing vehicles by online retailers, according to global email service provider Silverpop.

Landing pages not linked to email promotion

More than four out of ten companies practicing email marketing in the UK and across the US fail to repeat promotional copy through to the landing page, thereby running the risk of confusing customers who will quickly abandon the site, according to a survey by email service provider Silverpop.

Online retailers not responding to first contact

A third of online retailers in the UK and US are failing to communicate with new customers at the first point of contact, according to a study from email marketing company Silverpop.