Internet Retailing

Items tagged with 'SEM'

Keywords research for the finance industry

SEM consultancy ClickThrough Marketing has released a keywords research report for loans marketers in the finance sector. The 35-page report contains search engine key phrase analysis on 25 different types of mainstream and niche loans.

Is it worth paying for search?

The share of referrals from search engines to retail websites is greater than six months ago, according to competitive intelligence company Hitwise. Highlighting the importance of being high up in the search rankings, the study of the search market also shows that Google and Yahoo! have increased their market share over the same time period.

Internet retailing stirs up search industry

A number of deals, launches and murmurings recently have underlined the value of internet retailing to the search market in the UK: marketing services agency ValueClick has acquired shopping.net; a new, shopping search engine has launched; yell.com has launched a food and drinks channel; and Google rankings have been causing a stir.

sweatyBetty picks Harvest for SEM

Fashion sportswear retailer sweatyBetty has appointed online marketing agency Harvest Digital to manage search engine marketing. The agency will manage keyword creation, optimization and bidding strategies on search engines including Google and Yahoo!.

Latitude gets an MBO

The UK’s largest Search engine marketing company gets a financial kick-start from private equity in a pre-Christmas MBO.

Search marketers show tactical expertise and level heads in a crisis

New Media Age has a fascinating article this week on how travel industry search engine marketers reacted to the collapse of XL by leaping into the fray to bid on freed keywords and launch special promotions. We all know we should be prepared in advance to react swiftly in a crisis, but putting it into practice can be complicated. Read on for some XLent ideas...

Search Marketing now worth £2.75bn annually in UK

The market for search marketing is up another 24% this year overall. Paid search accounts for 88% of the total and search engine optimisation for only 12%, according to E-consultancy's new Search Engine Marketing Buyer's Guide

Internet Retailing 2008 — Last chance to register for free workshops

There's still time to register to take part in the free hot topic workshops that will be running through the day at Internet Retailing 2008 on Tuesday — but you really need to register today!

Internet Retailing 2008 — Free workshop on 'Multilingual SEO: Why online retail companies are missing 900 million people'

One of the key trends emerging from the credit crunch is the need for internet retailers to look at the potential to expand international sales. But all that hard work you put into search engine optimisation isn't likely to translate very well once you start looking at trading abroad. Or will it?