Items tagged with 'Reevoo'
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Woolworths tests reviews against conversion rates
Woolworths has added customer reviews of electrical products to its site at what is the start of a six-month trial to determine the true power of customer reviews and assess their impact on conversion rates. The retailer is working with review publisher Reevoo to expand the customer reviews into other product areas, including toys, household appliances, mobile phones, music, video and games. -
Reevoo launches own product review site
Reevoo has launched a product review site with the aim of sending shoppers who have made their purchasing decision directly to the retail site to carry out the transaction. This service complements Reevoo's existing business which has seen 90 million reviews and ratings published across their retail partner websites including Dixons, Currys, Comet, Orange and Carphone Warehouse. -
A blog told me to buy it (editorial)
Web 2.0 technologies such as blogs and podcasts and social networks have turned us all into reviewers, so who do consumers trust? Reevoo, calls for a kite mark for online reviews to reassure shoppers, but we don't think that's such a great idea. -
Honesty in reviews?
Clothing E-Tailer koodos has decided to put unedited customer reviews of its clothes on its website. Are they mad?
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