Internet Retailing

Items tagged with 'Petco'

Is social networking influencing retail sales?

Two studies this week have looked at the impact that other internet users have on shoppers when making their purchasing decision. Despite the growth of social networks and online communities, they have little effect on influencing online retail sales, according to JupiterResearch. However, shoppers are increasingly relying on customer reviews, according to online ratings and reviews provider Bazaarvoice.

eCommerce 2.0

Two studies this week have looked at the impact that other internet users have on shoppers when making their purchasing decision. Despite the growth of social networks and online communities, they have little effect on influencing online retail sales, according to JupiterResearch. However, shoppers are increasingly relying on customer reviews, according to online ratings and reviews provider Bazaarvoice.