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Items tagged with 'Panama'
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Yahoo launched its 'Panama' search marketing ranking model in the US on Monday (5 February), and plans to roll it out to other sites during the second quarter.
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comScore Networks, has released the results of a study analysing the changes in Yahoo's click-through rates for sponsored search ads since the official US launch of its new ranking model on February 5, 2007. The introduction of the ranking model is the second phase in the rollout of its new search advertising system, known as Project Panama.
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Yahoo's first quarter profits were never going to be as high as Google's but even in comparison to its own financial report a year ago, business is not looking quite so rosy for Yahoo.
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Yahoo! Europe has its launched its sponsored search advertising platform (Panama) in Europe and has started upgrading European advertisers to the new campaign management console.
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