Items tagged with 'PPC'
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IAB brings main search engines together to combat click fraud
While click fraud is widely suspected and notoriously difficult and expensive to detect and eliminate, the key issue is one of confidence: are advertisers still happy to commit budgets to PPC? The IAB and MRC, along with the Googles, Yahoos, Asks of the world have agreed a new standard. Yippee. -
PPC versus pay-per-action
Will Google's testing of pay-per-action on AdSense, rather than the pay-per-click model reduce click fraud? That's the question being asked around the industry at the moment. -
Internet Retailing 2008 — Last chance to register for free workshops
There's still time to register to take part in the free hot topic workshops that will be running through the day at Internet Retailing 2008 on Tuesday — but you really need to register today!
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