Internet Retailing

Items tagged with 'Mercado'

Integrating metrics into online merchandising

Those busy folk at Mercado have partnered with Coremetrics and others to provide real-time information on the effectiveness of merchandising activity. Lack of real-time information is a major complaint of online store managers, and configuring analytics software is a complaint from the IT team. A packaged and "self-adjusting" combination therefore is immediately attractive.

Changes to boost online sales at Blacks & Millets

Outdoor leisure retailer Blacks has changed its site and e-commerce partner in a bid to boost online sales. Its new Mercado-powered website has just gone live and sister-company Millets' site will follow in January.

Retailers increasingly move to expert solutions

The growth in internet retailing is good news not only for retailers but also for suppliers to the industry. Solutions suppliers, Gomez and Mercado, have both announced rapid growth for 2006.

Searchandising makes a difference to e-commerce

Search tools convert shoppers to buyers at conversion rates of 5% or higher for 60% of companies which track this metric, according to research by market intelligence company Aberdeen (and sponsored by Mercado).

Virgin harmonises music channels

Following Virgin Retail's recent announcement that it is to revamp its Megastores site for a relaunch in "early summer", we asked Kathryn Leak, Head of Online, about the company's choice of suppliers. (And found out about its planned film download offering).

Customer reviews add new angle to merchandising metrics

US gifts retailer DelightfulDeliveries.com is using customer feedback metrics to improve online sales, search and conversations. By fully integrating Bazaarvoice's customer ratings and reviews solution with its Mercado searchandising environment the e-retailer is able to "make search and navigation results more meaningful".

Mercado merchandising for SMEs

Mercado has launched a new solution for small and mid-sized e-retail businesses and those which need to be up and selling quickly. Its "rapid-ROI search and navigation solution" Mercado Base is built on the company's e-commerce search and navigation platform "and provides the same quality of search, performance, and patented navigation used by many leading multi-channel retailing brands such as Macy's, Sears, GUESS?, REI, and Williams-Sonoma".

Setting fire to e-commerce

Mercado is all fired up with a new version they’re calling Ignition