Internet Retailing

Items tagged with 'Google'

Performics search marketing up for sale

Google plans to sell the SEO part of its DoubleClick purchase and cut a quarter of its US workforce at DoubleClick.

Google top again, again

Microsoft gives Yahoo an ultimatum while Google just gets on with the job and increases its lead over Yahoo and Microsoft.

E-commerce Analytics Seminar

The E-commerce Analytics Seminar is a half-day conference for online retailers wishing to measure and manage their online sales performance more effectively.

22% increase in paid brand search following Google’s trademark changes

Following Google’s trademark changes, the top online brands increased their spending on paid search for key brand terms in order to avoid losing search traffic to competitors and affiliates

comment - Google gets bigger

Microsoft and Yahoo go down in the US search ratings despite millions of pounds in free advertising

Google opens up content network

The latest event in Google’s new spirit of openness which we’re calling Googlasnost^TM allows third-party advertising tags on Google’s AdWords network.

Google accounts for more than a third of UK traffic

Over one third of all UK Internet traffic comes from Google websites, and it’s going to get substantially bigger predicts Hitwise

Google ad planning tool

Google has launched a new free media planning tool to help businesses identify destination sites

Google to tailor ads to individuals.

According to details posted on a New York Times blog Google has changed its AdWords ad placements to take in to account the searches a user has done in previous pages

39% of consumers say nothing holds them back from spending more online

A limited understanding of the online environment is holding back nearly a third of companies (30%) from increasing investment in internet marketing, according to a survey by the CBI and Google.

Internet retailing stirs up search industry

A number of deals, launches and murmurings recently have underlined the value of internet retailing to the search market in the UK: marketing services agency ValueClick has acquired shopping.net; a new, shopping search engine has launched; yell.com has launched a food and drinks channel; and Google rankings have been causing a stir.

E-retailers see 65% increase in traffic

Microsoft and Google sites still saw the highest number of visitors in November, according to audience figures collected for the comScore World Metrix. The start of the Christmas shopping period saw visitor numbers increase on some retailer sites by as much as 65%, the company reports.

PPC versus pay-per-action

Will Google's testing of pay-per-action on AdSense, rather than the pay-per-click model reduce click fraud? That's the question being asked around the industry at the moment.

Marketers see Google's dominance as a risk

Google continues to take the biggest share of the search engine marketing budget from UK company with most companies rating the search engine as the best for return on investment. However, more than half believe that Google has an unhealthy dominance of the UK search engine marketplace and that its dominance represented a risk of some sort (albeit a low risk in some cases).

Google acquires DoubleClick

Following recent speculation, Google has announced that it is to acquire digital marketing technology and services company DoubleClick, for $3.1 billion in cash. The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.

Google quarter profit to $1 billion

Google has announced quarterly profits of $1 billion, mainly gained through advertising, the revenue from which has increased. The number of paid clicks on advertising links were up by 52%.

Google v Microsoft/Yahoo

US software company Net Applications looks at the global search market and asks whether Google would welcome a Microsoft/Yahoo merger.

Salesforce and Google form alliance

Salesforce.com and Google have formed a strategic alliance, the first offering from which combines the power of Salesforce on-demand CRM applications with the Google AdWords platform.

Google falls short on privacy

Google has been ranked worst offender in terms of data privacy in a study by Privacy International. During the six-month investigation, the human rights research and campaign organisation analysed key internet companies, including Amazon and Microsoft, against 20 privacy parameters.

Google allows YouTube video ads

Video adverts are being accepted on YouTube, owner Google has confirmed.

Google introduces interactive Gadget Ads

Google is testing a new interactive advert format with a group of AdWords advertisers. Google Gadget Ads are designed to act more like content than static adverts enabling rich media and real-time data feeds to be incorporated into their design.

Google, Bigmouthmedia and the Best Practice Funding

Google has announced the end of the European Best Practice Funding - its scheme to encourage agencies to increase CPC spend and try out new initiatives such as Gadget Ads. As of January 2009 the whole BPF scheme will be removed and from January 2008 the "growth kicker" will be removed. Bigmouthmedia UK MD, Lyndsay Menzies, comments on the move...

What you missed

A quick round up of some of the last 7 days headlines

Google UK Retail Industry Gadgets

If you want to have your fingers on the pulse of the retail industry then download the Google retail industry gadgets and get the latest info delivered directly to your desktop.

Microsoft to buy Yahoo

Microsoft has launched a $44.6bn (£22.4bn) bid for Yahoo

Keep your Google Quality Score high

Amongst the new releases at last week’s Internet World show was a new service from Keynote that analyses the speed of Google ad landing pages, in order to keep your Google Quality Score high.

Google hits the top spot in the US

Google hits the top spot in comScore’s monthly top 50 websites in the US, and it’s all down to YouTube traffic.

Businesses can get round Google keywords ban with SEO

Businesses that find themselves hit by a new keywords ban on Google AdWords should use SEO to maintain website traffic levels.

Google accounts for 87 percent of searches in UK

According to Hitwise Google received 68 percent of US Searches in May 2008 and a staggering 87 percent of searches in UK that’s a 5 percent year-over-year growth in the US and 12 percent in the UK.

Free landing page load time check could reduce Adwords costs

How to make sure you duck Google's tax on slow-loading landing pages

Seventh place is the new first place

Top ad placements are not always most profitable reveals new research from a US search marketing firm

Google adds to AdWords

A new Google tool allows advertisers to find out how many searches were made for a keyword(s) on Google in the last month and on average. But is this a dangerous tool?

Google trashes the competition

Once again Yahoo, MSN and Ask are demoted to minor player status in the UK as Google hits over 87% of UK & Australian searches in June 2008

How accurate is this new tool?

A new Google tool allows advertisers to find out how many searches were made for a keyword(s) on Google in the last month and on average. But is this a dangerous tool?

Search budgets on the up

Search engine marketing budgets set to increase according to the UK Search Engine Marketing Report 2008

How to be Topp

SEO companies should be quaking in their boots as Google pledges to adopt a more open approach with the secret formula for its search algorithms

Luxury brands fight back

A pair of landmark rulings brought by luxury goods businesses could force eBay and Google to change the way they operate

AdWords to cost more?

If you’re using Google AdWords then you better make sure that your server is in order, or you may see an increase in the cost of your AdWords campaign warns Google.

Interflora sues M&S and Flowers Direct over Adwords bids

Google now allows advertisers to bid on rivals' trademarks. But is it legal? Interflora has decided to find out and is suing both Marks and Spencer and Flowers Direct for bidding on 'Interflora' as a search term