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Performics search marketing up for sale

Google plans to sell the SEO part of its DoubleClick purchase and cut a quarter of its US workforce at DoubleClick.

Google top again, again

Microsoft gives Yahoo an ultimatum while Google just gets on with the job and increases its lead over Yahoo and Microsoft.

E-commerce Analytics Seminar

The E-commerce Analytics Seminar is a half-day conference for online retailers wishing to measure and manage their online sales performance more effectively.

comment - Google gets bigger

Microsoft and Yahoo go down in the US search ratings despite millions of pounds in free advertising

Google accounts for more than a third of UK traffic

Over one third of all UK Internet traffic comes from Google websites, and it’s going to get substantially bigger predicts Hitwise

39% of consumers say nothing holds them back from spending more online

A limited understanding of the online environment is holding back nearly a third of companies (30%) from increasing investment in internet marketing, according to a survey by the CBI and Google.

Internet retailing stirs up search industry

A number of deals, launches and murmurings recently have underlined the value of internet retailing to the search market in the UK: marketing services agency ValueClick has acquired shopping.net; a new, shopping search engine has launched; yell.com has launched a food and drinks channel; and Google rankings have been causing a stir.

E-retailers see 65% increase in traffic

Microsoft and Google sites still saw the highest number of visitors in November, according to audience figures collected for the comScore World Metrix. The start of the Christmas shopping period saw visitor numbers increase on some retailer sites by as much as 65%, the company reports.

PPC versus pay-per-action

Will Google's testing of pay-per-action on AdSense, rather than the pay-per-click model reduce click fraud? That's the question being asked around the industry at the moment.

Marketers see Google's dominance as a risk

Google continues to take the biggest share of the search engine marketing budget from UK company with most companies rating the search engine as the best for return on investment. However, more than half believe that Google has an unhealthy dominance of the UK search engine marketplace and that its dominance represented a risk of some sort (albeit a low risk in some cases).

Google acquires DoubleClick

Following recent speculation, Google has announced that it is to acquire digital marketing technology and services company DoubleClick, for $3.1 billion in cash. The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.

Google quarter profit to $1 billion

Google has announced quarterly profits of $1 billion, mainly gained through advertising, the revenue from which has increased. The number of paid clicks on advertising links were up by 52%.

Google v Microsoft/Yahoo

US software company Net Applications looks at the global search market and asks whether Google would welcome a Microsoft/Yahoo merger.

Salesforce and Google form alliance

Salesforce.com and Google have formed a strategic alliance, the first offering from which combines the power of Salesforce on-demand CRM applications with the Google AdWords platform.

Google falls short on privacy

Google has been ranked worst offender in terms of data privacy in a study by Privacy International. During the six-month investigation, the human rights research and campaign organisation analysed key internet companies, including Amazon and Microsoft, against 20 privacy parameters.

Google allows YouTube video ads

Video adverts are being accepted on YouTube, owner Google has confirmed.

Google introduces interactive Gadget Ads

Google is testing a new interactive advert format with a group of AdWords advertisers. Google Gadget Ads are designed to act more like content than static adverts enabling rich media and real-time data feeds to be incorporated into their design.

Google, Bigmouthmedia and the Best Practice Funding

Google has announced the end of the European Best Practice Funding - its scheme to encourage agencies to increase CPC spend and try out new initiatives such as Gadget Ads. As of January 2009 the whole BPF scheme will be removed and from January 2008 the "growth kicker" will be removed. Bigmouthmedia UK MD, Lyndsay Menzies, comments on the move...

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