Items tagged with 'DoubleClick'
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Comparison sites now drive 10% of online sales
Almost half the retailers who took part in a survey conducted by E-consultancy and DoubleClick say the proportion of their sales from comparison shopping engines increased this year and, overall, one in ten online sales now originates from these services
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DoubleClick launches HD video ads
DoubleClick has launched a solution to create and deliver rich media video ads in High Definition to the desktop enabling advertisers to launch full screen ads
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Performics search marketing up for sale
Google plans to sell the SEO part of its DoubleClick purchase and cut a quarter of its US workforce at DoubleClick.
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New DoubleClick natural search tracking
DART launches its new tracking technology that enables marketers to view both traffic and conversions driven by natural search.
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Google acquires DoubleClick
Following recent speculation, Google has announced that it is to acquire digital marketing technology and services company DoubleClick, for $3.1 billion in cash. The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services. -
Measuring rich media effectiveness
DoubleClick’s Spotlight for Rich Media allows businesses to analyse the effectiveness of rich media advertising for the first time
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