Internet Retailing

Items tagged with 'Advertising'

Interactive media set to grow

Interactive media ad spend set to hit 30% by 2009, the highest of any world market

Online advertising up 47%

The value of online advertising increased by 47% to £2,016 million in 2006, achieving a share of total UK adspend in excess of 10% for the first time, according to figures from the Advertising Association. The total advertising expenditure in the UK passed £19 billion.

IBM predicts the end of advertising as we know it

IBM has launched a new report on the end of advertising that forecasts greater disruption in the next five years in the advertising industry than the past 50.


European online advertising closes in on US total

The European online advertising market grew 40% in 2007, putting European spending in the same league as US spending for the first time.